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Pritish Nandy scores Hollywood animation deal

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Courtesy: IndiaFM
Saturday, May 05, 2007
For the first time Hollywood has seen potential in Bollywood latkas and jhatkas and are having grand plans to transform these trademark Bollywood characteristics into the animation format. Out of PNC's boutique of Bollywood Calling, Sur, Mystic Masseur, Kaante, Jhankar Beats, Chameli, Ek Khiladi Ek Hasseena, Hazaaroon Khwaisehi Aisi and Pyaar Ke Side Effects... they would choose three films to animate.

Pritish Nandy Communications has signed a five film deal with Motion Pixel Corporation (MPC), the Florida-based animation company with one of the world's best animation studios Estudio Flex in Costa Rica. The exclusive deal between the two companies includes five 3D animated full-length Bollywood feature films with Indian and international actors, songs, dances, item numbers and everything that Bollywood is popular for. The first of these five films is currently in production and is a version 2.0 of one of PNC's most successful live action films.

The deal will see PNC handle the creative aspects of these animated films from the development of scripts, movie soundtracks, including contracting top Bollywood and international stars to do voice-overs for the animated characters. MPC will handle all components of the animation through Estudio Flex.

A senior executive from MPC commented, "We are excited to launch with a company of the stature of PNC that knows and understands the Indian market domestically as well as globally." The Bollywood film industry is one of the fastest growing film segments in the world, producing over 300 feature films a year. The animation market is a new extension of this industry and could see Bollywood's turnover multiply many times over simply by creating international language versions of what are essentially successful Bollywood movies. These five movies will, for instance, be put out in many languages of the world as well as in several Indian language versions.

Manny Bains, Chairman of MPC, comments "We are extremely excited to be working with PNC, an industry leader in Bollywood and my good friend Pritish Nandy. Our commitment is evident by working exclusively together in this area for years to come. We believe that taking both the multi-billion dollar animation sector and the ever growing global Bollywood market ahead in tandem could well surpass all industry expectations."

Pritish Nandy of PNC, shares the same vision. "We have seen some of the animation work done by Manny and his team at MPC and they will totally redefine what we know as animation movies in India. These are not kid flicks like Hanumanand Krishna. These are movies that everyone will watch, irrespective of their age and language preference.

From action movies to romances to comedies and horror, we will cover every genre out here and surprise the Indian market with the quality and imagination that MPC's animation skills will provide these films. This is the first of its kind and you will now see Bollywood movies truly going global instead of attempting the usual crossover experiments. This is going to be a genre by itself. "

The first of these joint venture animation movies is expected to be ready for release in the first half of 2008.

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