By: Subhadeep Bhattacharjee
Tuesday, November 13, 2007
One of the biggest Bollywood wars of the recent times is on and
Om Shanti Om has won the first battle over
Saawariya. The irony of it is that the success is not
because of superior script but a better marketing campaign. When it
came to selling the reels Sanjay Leela Bhansali was no match for
the mass appeal of Shahrukh Khan.
Farah Khan the director along with Shahrukh and debutant actress
Deepika Padukone was all over the small screen promoting her movie.
Sanjay Leela Bhansali did nothing as such and was probably trying
to bank on his better script. But in this day and age when the fate
of a movie is decided in the first two weeks he lost out to
Saawariya had a better plot based on a famous novel
White Nights. Sanjay Leela Bhansalis art of story telling in the
movie was good. Sonam Kapoor and Ranbir Kapoor delivered what the
director wanted them to but the movie could not do wonders as was
expected. So Mr. Bhansali when it came to promoting the movie you
were no match for Shahrukh.