"We would like to work with SLB again" - Vikramjit Roy
Features
oi-Staff
By Super Admin
By:
Faridoon
Shahryar,
IndiaFM
Tuesday,
November
13,
2007
“Saawariya
is
our
gift
to
the
Indian
audience
and
it
has
had
a
Rs
50
crore
weekend.
The
Indian
consumer
should
rejoice
that
they
had
the
biggest
Diwali
weekend
ever
for
both
OSO
as
well
as
Saawariya
have
done
enormously
well," an
elated
Vikramjit
Roy,
Publicity
Head,
Sony
Pictures
revealed
to
us.
But
the
general
audience
reaction
hasn't
been
positive
for
Saawariya?
“One
should
focus
on
glass
half
full
rather
than
looking
at
glass
half
empty.
We
are
very
happy
with
the
reactions
we've
been
getting.
Music
has
sold
1
million
units.
It's
a
visual
splendour.
The
way
people
are
talking
about
Ranbir
and
Sonam
is
fantastic.
I've
seen
the
intensity
with
which
people
have
come
out
after
watching
it.
Sanjay
Leela
Bhansali
has
memerised
with
his
visual
delight."
Alright,
in
retrospect,
do
you
feel
the
clash
between
Saawariya
and
OSO
could
have
been
averted?
“No
way.
It
was
absolutely
rightly
positioned.
Our
date
had
been
locked
a
lot
earlier.
We
are
very
happy.
It
has
become
the
benchmark
of
Box
Office
response,
a
consumer
delight.
We
also
congratulate
Mr
Shah
Rukh
Khan
and
OSO
team,"
Vikramjit
says.
There
have
been
reports
that
Salman
Khan
isn't
happy
with
his
role
in
the
film
and
he
wasn't
publicized
that
well.
“There's
a
strategy
in
promotions
like
the
posters,
promos
etc.
Salman
was
an
integral
part
of
it.
I
feel
there's
been
a
huge
amount
of
negativity
about
Saawariya."
There's
a
viewpoint
that
there's
resistance
from
certain
forces
to
prevent
Sony
Pictures
from
finding
a
foothold
in
India.
Do
you
agree
with
that?
“Sony
Pictures
is
the
first
Hollywood
studio
to
get
permission
from
the
Government
of
India
to
produce
and
direct
local
language
films
in
India.
We've
been
welcomed
with
open
arms
by
all
the
film
bodies.
I
would
like
to
say
that
we
are
here
to
stay."
Lets
talk
about
the
ongoing
controversial
rumours
(or
truths)
surrounding
Saawariya.
Is
it
true
that
several
exhibitors
have
replaced
Saawariya
with
Jab
We
Met?
“Why
is
this
thing
being
given
such
importance!
I
would
say
give
our
film
a
chance.
I
don't
have
any
data
but
we
are
holding
on
to
the
prints.
There
is
a
drop
after
the
weekend
but
we've
exhibited
in
754
locations
in
India
and
even
the
biggest
of
Hollywood
films
show
a
drop,"
Vikramjit
says.
What
are
the
future
plans
of
Sony
Pictures?
“We
will
reveal
in
time,"
Vikramjit
says.
Finally,
considering
the
kind
of
reviews
critics
have
given
to
Saawariya,
would
Sony
Pictures
like
to
work
with
Sanjay
Leela
Bhansali
again?
“Of
course
we
will.
Saawariya
has
received
a
wonderful
response
all
over
the
world.
Cinema
has
won."