Ashley loved dressing Imran and Genelia

Ashley Rebello is not an unknown name in the film industry or fashion circles. In the circuit for 15 years and having worked with the likes of Shahrukh Khan, Aamir Khan, Aishwarya Bachchan, Mallika Sherawat, Sushmita Sen, Karisma Kapoor, Priyanka Chopra and Sonali Bendre amongst others, Ashley is now busy collecting bouquets for his work in Jaane Tu Ya Jaane Na that is creating a fashion storm. The apparels have been loved by one and all with the school and college going crowd lapping up his designs.

Ashley admits that it was fun dressing up the youngsters for Abbas Tyrewala directed Jaane Tu Ya Jaane Na. Recollecting the times when he started working on the designs, Ashley reveals, "It was great dressing up Imran, Genelia and other members of the film's cast. The idea was to play it simple without going overboard. The challenge was to not have anything overtly plain to being flashy. A lot went into designing Imran's look but a sweetheart that he is, he was a complete sport to whatever I gave him to wear. He never came with an impression that he is working in his uncle's film so he could behave as a star. He surrendered himself completely."

How about Genelia? "For her I had to design two contrasting looks", says Ashley, "As you would have certainly noticed, when she is hanging out with her friends, she is casual with a layered clothing. She wears young tops, capris, slacks, the stuff that a college-goer is made of. However, when she is out in a formal gathering (remember the scene where she goes out with her finance for the first time), she wears long gowns with an entirely different hairdo and makeup. I had to try something new, different yet girlish. The transition that comes in her also had to be demonstrated gradually through her clothes."

Ashley goes on to add that when it came to Nirav Mehta and Karan Makhija (the guys who play Gujju and Rotlu), he had a blast. He could go casual as well as slightly flashy. Basically, it had to go as per the mood that the characters found themselves in. On the other hand, for Alishka Varde (Boms), he made sure that in line with her lovey-dovey persona, she carried the color pink with her throughout.

Any regrets? "Well, Renuka Kunzru - the girl who plays Mala (Gujju's girlfriend) - has a constant complain that the jeans I designed for her could never be seen by the audience", smiles Ashley, "Even though she appears in quite a few scenes at the airport throughout the film, only her black top is seen. Most of her shots have been in close-ups due to which only upper half of the body is visible. Maybe if I work with her again, I will insist with the director that he captures her in frames that project her entire attire!"