'Stop The Real Villains' cries one of Bollywood's best known villains- Bad Man Gulshan Grover in this ad campaign. So, who is the villain whom this on-screen baddie is referring to?
It's none other than the people involved in the illegal abuse of animals and who slaughter animals for making various leather products. In case you are wondering what Gulshan is doing in this campaign by PETA (People for Ethical Treatment of Animals India) we will get you all the details straight from the bad-man's mouth. "I am a villain only on screen; however, there are real life villains who treat animals badly, whether in Mumbai or New York." says the acclaimed actor.
Further pointing to a photo of cattle cruelly cramped inside a truck and a handler stepping on a collapsed animal in the ad, Gulshan adds, "I urge India's citizens to help stop animals' needless suffering by insisting that their local governments and police enforce laws against cruel transport and poor treatment of animals by truly bad men"
The ad campaign has been shot by ace photographer Ashok Salian. This is not the first time that Gulshan has teamed up with PETA to speak out against the leather industry. In 2004, he shot a similar ad showing cows jam packed in a lorry on their way to slaughter.
PETA's campaign against the leather industry was launched in the year 2000. Apart from Gulshan Grover, some other hi-profile celebrities who have also supported PETA include His Holiness the Dalai Lama, Sir Paul McCartney, Pamela Anderson and Jackie Chan.
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