"My film's website is futuristic" - Harman Baweja
Why
the
effort?
Why
not,
I
would
ask?
For
a
movie
which
is
set
in
future,
has
a
sci-fi
theme,
talks
about
flying
cars,
200
storey
buildings,
a
revamped
Mumbai,
robots,
a
love
story
and
of
course
red
hair
(chuckles),
you
can't
have
a
mushy
looking
conventional
website
with
red
rose
petals
dominating
the
screen!
You
can't
have
a
fluorescent/glossy
look
and
feel
to
justify
a
love
story
which
belongs
to
a
different
era.
And
of
course,
you
can't
have
captions
of
'When
Two
Hearts
Meet
etc.
etc.
etc.'!
So
what
was
the
idea?
Cliched
as
may
it
sound
but
the
fact
was
that
while
working
on
the
promotional
design
for
the
film,
I
was
set
thinking
around
how
to
make
the
film's
website
turn
out
to
be
a
cut
above
the
rest!
How
could
I
actually
have
it
set
in
a
futuristic
mode?
How
could
I
have
it
designed
in
a
way
that
the
love
story
theme
could
be
amalgamated
with
a
setting
40
years
from
now?
Net
net,
how
could
it
turn
out
to
be
different
(in
true
sense)
from
anything
that
surfers
would
have
seen
in
a
Bollywood
film
website.
Cool
idea,
but
how
about
execution?
I
was
in
talks
with
some
entertainment
site
for
promotional
tie
ups.
This
is
when
the
suggestion
around
designing
a
site
like
this
came
up.
I
had
a
vision,
they
had
the
skills
and
together
we
sat
down
on
a
plan.
I
was
amazed
with
the
way
the
team
out
there
started
putting
the
plan
on
paper
and
then
from
paper
to
actual
visuals.
We deliberated upon the kind of stuff we wanted to have on a very frequent basis and in just a matter of 2 months, we were ready with the final version. Yes, 2 months sounds a little on the higher side here but then we have to also see that this wasn't a basic HTML/flash website for a regular film which could perhaps be readied in a jiffy. We were talking about something which hadn't been attempted before, just like the movie, and considering that, I am amazed that we could still get so much done so soon.
What
makes
the
website
special?
See
it
to
believe
it,
that's
all
I
would
say
for
now
(smiles)!
The
moment
you
enter
it,
you
would
realize
it
for
yourself
that
you
have
marched
into
a
different
space
altogether,
pun
intended.
And
by
the
way,
it
is
not
going
to
be
like
'one
single
click
and
voila,
I
am
in
the
site'.
You
would
have
to
have
a
permutation
and
combinations
of
clicks
to
enable
you
to
crack
a
code
which
would
allow
you
success.
A friend of mine took 2 minutes to crack it though. He created a record - well, that of being the slowest cracker ever! And guess what, he is an IT professional! I am sure regular surfers would be able to do it much faster.
Movie
v/s
Website
Website
took
2
months
to
make;
the
film
took
us
3
years.
Doesn't
that
tell
the
tale?
The
point
here
is,
don't
try
to
judge
the
enormity
of
the
movie
through
the
website.
The
website
is
great
but
at
the
end
of
the
day,
it
is
mainly
a
promotional
vehicle.
What
you
would
see
on
the
big
screen
would
certainly
be
far
more
grandeur
than
what
you
see
on
your
14-inch
monitor.
The
clips
you
see
on
the
website
are
mainly
2D
while
in
movie
there
are
ton
leads
of
3D
graphics.
To
put
it
right,
the
website
here
mainly
acts
as
a
teaser
to
give
you
an
idea
around
what
bigger
to
expect!
How
about
some
website
promotion?
Yes,
for
the
first
time
in
the
history
of
Indian
cinema,
especially
after
the
advent
of
websites
being
made
for
Hindi
movies,
we
have
great
plans
to
promote
the
website
itself.
We
have
designed
15
second
teasers
around
the
website
itself
and
these
would
be
out
on
all
prominent
websites.
These
teasers
would
indicate
what
to
expect
from
the
Love
Story
2050
website
which
we
are
making
LIVE
soon.
We
are
arriving
with
a
bang
and
once
the
website
would
be
up,
we
won't
be
leaving
it
just
till
that.
We
would
be
continuing
to
upload
newer
stuff
on
a
frequent
basis
to
make
it
the
most
happening
site
of
the
season!
Check
out
Love
Story
2050's
official
website
by
logging
on
to
www.lovestory2050.com