Trust
Bhatts
to
continue
to
be
their
innovative
best
when
it
comes
to
promoting
their
films.
They
may
keep
the
budget
on
a
low/medium
end
for
principal
shooting
or
star
remunerations
but
when
it
comes
to
bringing
the
film
to
the
audience,
they
have
seldom
back
tracked
on
any
front.
Whether
it
is
publicity
campaign,
song
promos
on
satellite/web/radio
medium,
poster
design
or
sheer
quotable
quotes
centered
on
the
film's
theme,
Vishesh
Films
has
made
sure
that
heads
always
turn
when
a
movie
coming
from
their
stable
is
introduced
to
the
audience.
If
the
poster
design
of
their
recent
films
like
Jannat
or
Awarapan
caught
instant
attention,
one
can't
forget
the
romantic
'kiss
under
a
shirt'
frame
of
Aashiqui
or
'Sanjay
Dutt
hanging
on
a
cross'
still
from
Sadak
more
than
a
decade
and
a
half
back.
The
trend
of
shock
value
continues,
typically
Bhatt
ishtyle,
as
Raaz
-
The
Mystery
Continues'
look
is
revealed.
And
this
time
around,
Bhatts
are
on
rampage
as
even
before
the
beginning
of
the
song
promos,
they
are
unleashing
one
poster
after
another,
hence
managing
to
build
an
intrigue
that
goes
by
the
name
of
Raaz
-
The
Mystery
Continues.
So
if
the
first
ever
look
of
the
movie
sported
an
all-new
logo
in
a
venomous
neon
green
colour
that
was
designed
to
distinguish
it
as
an
out-and-out
horror
film,
another
look
showed
a
backless
Kangana
Ranaut
with
Raaz
-
The
Mystery
Continues
written
with
blood
on
her
back.
Well,
if
the
warning
of
'This
Winter...Fear
Comes
Homes'
wasn't
scary
enough,
what
with
Kangana's
fingers
turning
into
claws
waiting
to
attack
anything
that
comes
her
way,
comes
another
poster
which
introduces
Emraan
Hashmi
for
the
first
time
to
the
audience.
|
Emraan
Hashmi
|
Hot
Stills
|
Raaz
|
Kangana
Ranaut
|
Raaz
Trailer |
With
Kangana's
pretty,
yet
glum
looking
face
(which
adds
on
to
the
mystery),
superimposed
into
the
upper
half
of
the
body,
Emraan
is
shown
to
be
standing
still
in
the
ruins
of
what
looks
like
Mukesh
Mills
reconstructed!
What
also
strikes
is
the
halo
behind
Emraan's
head
which
seems
to
give
an
indication
of
the
full
moon
night,
hence
hinting
the
arrival
of
the
troubled
souls.
Says
a
source
attached
to
Vishesh
Films,
"With
an
international
appeal
to
boost,
the
look
of
the
poster
has
been
kept
neon
green
(yet
again)
to
go
with
the
mood,
theme
and
spirit
(pun
intended)
of
the
film.
Also,
with
a
new
hairstyle,
a
French
beard
and
eyes
staring
right
from
the
poster,
Emraan
is
made
to
look
all
intense
with
the
sole
aim
of
going
any
distance
to
solve
the
'mystery'
which
continues
from
the
days
of
Raaz!"
Director
Mohit
Suri
has
been
known
to
explore
various
themes
for
each
of
his
films.
Zeher,
Kalyug,
Woh
Lamhe
and
Awarapan
are
good
examples
to
demonstrate
the
varied
routes
that
the
young
film
maker
has
attempted
in
each
of
his
outings.
Well,
the
way
his
initial
campaign
is
anything
to
go
by,
Raaz
-
The
Mystery
Continues
should
be
no
different!
Story first published: Monday, November 17, 2008, 20:09 [IST]