One Two Three is a recent example. A medium-budget film, One Two Three had a reasonably good start in certain parts of the country, although there were talks that the film would fall on Day 1 itself due to the double entendres that border on vulgarity.
Since the past few years, the youth and also the families contribute to the revenue largely. And the youth clearly gave its mandate to One Two Three, although the family audiences weren't too keen on this laughathon. The business was satisfactory over the weekend in several circuits and the distributors I spoke to showed a picture of optimism. But that does not take away the fact that One Two Three could've garnered better revenue had the makers avoided the crude humour.
With a decent weekend on hand, the investors are hopeful that the medium-budget fare would reach the safety mark, although the collections have been on a decline from Monday onwards. An average fare, at best!