Big B is the brand ambassador for more products but his pay is Rs 120 crore which is far behind SRK. Other stars like Hrithik and Aishwarya manage to reach a figure of Rs100 crore occasionally. The star earns around Rs 5 to 6 crore or at times even more from one endorsement which is equivalent to the sum he charges for one movie. Last year the actor made filled his wallet by hosting Kaun Banega Crorepati where he got a renumeration of Rs 1 crore per episode.
Shahrukh however maintains a fixed rate of Rs 5 to 6 crore per movie and maintains this irrespective of his success or failure. He is different from many other stars who double their fees overnight after giving a hit. It may be mentioned that Shahrukh has not increased his fees after the success of Om Shanti Om. Shahrukh is also one of the most professional stars on the sets and does not carry his stardom with him during shoot.
The actor however behaves like a star during the shooting of commercials. He does not compromise on his price for the ads. The actor argues that he boosts the sales through his image and thus he has every right to charge good fees from advertisers. Shahrukh also says that he can today ask for high renumeration as he has established himself in the industry with his hard work over the years.