The Tour has arrived in the UK now is going to perform in London this Sunday 24th August. But the Bachchans and the organizers need to admit that while the shows have been filled with committed fans from the Indian sub-continent, they have failed to draw in the Western crowds. They had a great opportunity to raise international awareness of Bollywood's unique brand of magic, but have failed on this count.
Times London writes in regards to the tour's failure to woo the Westerners - "Part of the problem could be financial. Promoters have been charging as much as £250 for a ticket, and with credit crunch sliding towards recession on both sides of the Atlantic, it's not surprising only the most die-hard fans are prepared to fork out.
Even the Bachchan's greatest admirers in Trinidad and Tobago were shocked at the prices they were being asked to pay. Local promoter Mahendra Persad complained that even with the inflated ticket price, the exorbitant cost of accommodating the Bachchans, with their vast retinue and extravagant props had rendered the venture financially unviable.
In Toronto, it was dubbed the Unaffordable World Tour. And in Vancouver, the planned show was cancelled when it failed to sell out. A failure, the tour's producer Wiz Viraf Sarkari, blamed on the local promoter."