These
are
really
the
days
of
collaborations.
Latest
one
being
the
collaboration
between
fashion
magazine
Verve
and
this
season's
blockbuster,
Dostana.
Speaking
exclusively
to
us,
Parmesh
Shahani,
Editorial
Director-
Verve,
said,
"We
wanted
to
be
associated
with
the
films
that
reflect
the
spirit
of
Verve.
Not
just
that,
the
banner
should
be
a
prestigious
one
and
that
the
placement
of
our
esteemed
brand
should
be
with
the
flow
of
the
film
and
not
just
as
a
mere
prop.
And
Dostana
is
one
such
film
which
fitted
our
parameters
to
a
'T'.
The
guys
at
Verve
were
so
impressed
with
the
way
the
film
has
shaped
up
that
they
have
dedicated
their
November
issue
to
the
film
and
have
also
named
the
issue
as
Dostana
Special.
Shahani
finds
immense
pride
in
saying
that
"We
are
really
very
happy
to
be
associated
with
Dostana,
as
Verve
is
at
the
same
wavelength
as
that
of
John,
Abhishek
and
Priyanka." The
cast
of
Dostana
had
even
paid
a
visit
to
the
Verve
office
to
get
references
for
the
film.
With
Dostana
going
great
guns
at
the
Box-Office,
one
thing
is
for
sure
that
the
Dostana-Verve
association
is
just
the
tip
of
the
iceberg!
|
Dostana
|
John
Abraham
|
Abhishek
Bachchan
|
Priyanka
Chopra
|
Dostana
Trailer |
Story first published: Wednesday, November 19, 2008, 15:47 [IST]