After
animation
and
superhero
films,
it's
now
the
turn
of
Aamir
Khan
starrer
3
Idiots
to
come
out
with
retail
merchandise
including
branded
T-shirts
and
even
converse
shoes!
The
collection
was
showcased
at
a
gala
event
in
Mumbai,
with
Aamir
Khan
walking
the
ramp.
Vidhu
Vinod
Chopra
Films
and
fashion
retailer
Pantaloons
have
collaborated
to
launch
the
3
Idiots
apparel
and
accessories
collection
which
includes
10
hand
drawn
Doodle
T
shirts,
designed
by
Aamir
Khan
during
the
making
of
the
film.
Aamir
was
in
an
'Aal
Izz
Well'
mood
and
dressed
in
one
of
the
Doodle
T-shirts
for
the
ramp
walk.
He
was
very
jubilant
about
his
creation
and
said,
''I
hope
people
like
my
doodles.''
Mr.
Sanjeev
Agrawal,
CEO,
Pantaloons
said
that
''It
is
very
exciting
for
Pantaloons
to
associate
with
a
movie
like
3
Idiots
and
an
actor
of
the
calibre
of
Aamir
Khan.
Such
a
unique
film
required
a
new
approach
to
replicate
its
irrepressible
spirit.''
Apart
from
the
Aamir
Khan
Doodles
tees,
the
collection
also
includes
replicas
of
t-shirts
worn
by
Aamir
Khan
in
the
film,
tees
inspired
by
the
film,
garments
worn
by
Madhavan
and
Sharman
Joshi
in
the
film,
as
well
as
replicas
of
garments
and
jewellery
worn
by
Kareena
Kapoor
in
the
film.
Shoppers
will
also
be
able
to
add
the
Converse
3
Idiots
range
shoes
to
their
collection,
which
will
be
retailed
out
of
all
Planet
Sports
(a
part
of
Future
Group)
stores
in
the
country.
The
designs
based
on
the
moods
and
characteristics
of
the
movie
consists
of
three
basic
ranges-worn
by
Aamir
Khan
in
the
movie
and
seven
specially
designed
doodle
collection
range-sketched
and
designed
by
Aamir
Khan.
3
Idiots
is
directed
by
Raj
Kumar
Hirani
and
stars
Aamir
Khan,
Kareena
Kapoor,
R
Madhavan,
Sharman
Joshi
and
Boman
Irani.