For their upcoming film Tum Mile, Emraan Hashmi and Soha Ali Khan recently shot a promotional video for the track 'Dil Ibadat'. Even though the film version of the song has already been canned, the makers felt that an added promotional music video would add impetus to the film's music sales as well as theatrical run.
"There is a film version that we have already canned during the principal shooting of the film. However, it didn't have lip synch and was primarily a montage track. We felt that a lip synch version shot as a music video would bring a different flavour for 'Dil Ibadat'", says Emraan Hashmi.
Incidentally ever since the beginning of his career, Emraan Hashmi has always struck gold when it comes to chartbuster music videos.
"Music of Tum Mile is such that it deserves to be promoted to the fullest", Emraan Hashmi says, "Pritam's music is fantabulous enough to warrant not just the film version but also the music videos. We are yet to take a call on whether both the versions of 'Dil Ibadat' would play separately in the film or would be merged into one."
Tum Mile would be the first instance when Emraan Hashmi would be paired with Soha Ali Khan. In her short career so far, Soha hasn't featured in too many music videos and appearing in one such video opposite Emraan was indeed quite special for her.
The video was shot indoors by director Kunal Deshmukh himself. Even though Mohit Suri is considered to be an in-house specialist for Bhatts when it comes to making music videos for their projects, Kunal took the onus on himself to execute 'Dil Ibadat'. Earlier, Mohit Suri has shot music videos for not just his own Raaz - The Mystery Continues but also for Jashnn that had director duo of Raksha Mistry and Hasnain Hyderabadwala at the helm.
"Yes, Kunal wanted to shoot 'Dil Ibadat' in a way that he had envisioned it from the very beginning. This is why it made sense to have him to carry on with this shoot as well. As a captain of the ship, he knows the best", smiles Emraan who is now eagerly awaiting the release date of the film i.e. 13th November.
In Sayeed Quadri written 'Dil Ibadat', singer K.K. has an award winning number in hand if presented in a highly passionate and dramatic manner, something which goes with the genre of the song. This could well be the 'Khuda Jaane' [Bachna Ae Haseeno] moment for Pritam if aided by good picturisation.
Moreover Bhatts as well as Sony Music have massive plans for the film's promotion in weeks to come. This is the reason why they have opened their campaign two months in advance with the music CDs out on stands.
Says Emraan, "We are looking at promoting Tum Mile to the fullest. We have quite a few good songs up our sleeves and we want each of these tracks to reach out to people before the film hits the screens. We want the music to reach its peak and make people long for getting into the theaters. Along with that theatrical and other talkie promos will run as well, hence continuing to give audience the actual feel of the film."