First, it was the news of Kareena Kapoor not being part of the film that hit the headlines. She stayed in the news till its release for the same reason. But why Kareena and not Deepika Padukone, the female of the film? Love Aaj Kal is her boyfriend Saif Ali Khan's first production venture. Moreover, he plays the lead role in it. So, everyone expected them to romance on screen. Saif too added fuel to the fire by declaring that he wanted Kareena in the film.
Deepika Padukone is another source of hype. Her kiss-and-tell attitude in spite of having a steady boyfriend in Ranbir Kapoor came as a big surprise. It's in fact one of the highlights of the film. At first, she denied the story of her five kisses with her co-star Saif, but she went into silence on realising that it would give the much-needed publicity. She didn't ponder much into the 'Kareena factor' as she knows deep inside that people will start talking about her once the film is released.
Saif Ali Khan has turned out to be another good publicity material, but all for the wrong reasons. It's natural that he surfaces every time people talk about Kareena but nobody expected that he would run into trouble for his avatar. He ended up apologising to the Sikh community for trimming his beard too short, as it's against their tradition.
Controversies and gossips apart, Love Aaj Kal holds the future of Saif and Deepika along with it. Saif has had his share of success in the past but he has not recovered fully from the failure of Tashan. Besides success, he has to prove with this film that he can carry off as a solo actor.
It's not a cake walk for Deepika too. The films that followed her debut Om Shanti Om turned out to be mediocre. The failure of the much-hyped film Chandni Chowk to China added more salt to the wounds. So, her heart must be pumping like never before, as the fate of Love Aaj Kal at the box office, will determine her future in the film industry to a large extent.
Yes, hype do ensure a good opening but at the end of the day, only good films stand out. Will Imtiaz Ali's Love Aaj Kal do well at the box office? Will it live up to the hype and expectations? We will let you know the final verdict soon!
Nobody can hide the truth on the judgement day. Love Aaj Kal is finally hitting the big screens today. Kudos to the cast and crew of the film for completing the first mission by unleashing news bites at regular intervals to make sure that it stays in the news till its release. But, the next mission will be a daunting task, as the audience will take the final call.