While
most
of
his
colleagues
believe
that
Shah
Rukh
Khan
has
the
most
efficient
PR
machine
for
himself,
Ranbir
Kapoor
has
pipped
SRK
to
the
post
in
terms
of
PR
strategy
and
popularity.
In
a
survey
conducted
by
Eikona,
the
Specialised
Content
and
PR
Measurement
Evaluation
Unit
division
of
TAM
(Television
Audience
Measurement)
across
four
cities
of
Mumbai,
Delhi,
Kolkata
and
Bangalore,
Ranbir
Kapoor
gets
the
most
number
of
votes
39
points
out
of
40
as
the
top
actor
who
has
garnered
maximum
publicity
because
of
the
publicity
campaign
generated
for
Wake
Up
Sid.
Sanjay
Dutt
is
a
close
second
at
(37).
But
here's
the
shocker.
Shah
Rukh
is
at
the
bottom
of
the
list
(on
number
10)
in
terms
of
PR
and
media
coverage
managing
only
4
points
out
of
40.
Even
the
media-shy
Salman
Khan
beats
SRK
with
a
score
of
21
while
Aamir
tops
Salman
with
25.
Hrithik
Roshan
comes
third
with
a
score
of
32.
Ranbir
is
modest
about
his
popularity,
"I
really
don't
know
if
I
should
be
thankful
or
apologetic
about
it.
I
guess
it's
also
because
of
the
multiplex
strike
that
three
films
of
mine
are
releasing
back
to
back.
But
I
will
make
a
conscious
effort
next
time
to
space
my
releases."
According
to
Karan
Johar,
it's
Ranbir's
almost
iconic
fan
following
amongst
the
youth
that
has
got
him
his
popularity.
"If
Ranbir
tops
the
list
it's
because
of
his
publicity
done
for
Wake
Up
Sid
for
which
I
would
like
to
thank
his
efficient
publicist.
I
would
also
thank
Ranbir
for
being
so
supportive
about
our
PR
strategy.
Both
Ranbir,
my
publicist,
publicity
designer
Divya
and
Ayaan
(Mukherjee)
have
all
worked
to
promote
and
project
Ranbir
and
Wake
Up
Sid
the
correct
manner.
If
Ranbir
has
created
a
buzz
it's
because
we
have
targeted
the
demography
of
the
youth
and
we
all
know
that
the
youth
dictates
a
large
section
of
viewing
audiences
today.
It's
all
about
youth
power." Surprisingly,
Karan's
best
friend
Shahrukh
is
seen
at
the
bottom
of
the
list.
KJo
defends
SRK,
"Shahrukh
is
above
any
ratings.
He
won't
come
under
any
ratings.
He
is
a
national
and
international
icon
and
not
to
be
put
into
these
ratings.
Which
product
won't
sell
if
Shahrukh
endorses
it?
He's
almost
the
face
of
the
entertainment
world
above
and
beyond
ratings."