While most of his colleagues believe that Shah Rukh Khan has the most efficient PR machine for himself, Ranbir Kapoor has pipped SRK to the post in terms of PR strategy and popularity. In a survey conducted by Eikona, the Specialised Content and PR Measurement Evaluation Unit division of TAM (Television Audience Measurement) across four cities of Mumbai, Delhi, Kolkata and Bangalore, Ranbir Kapoor gets the most number of votes 39 points out of 40 as the top actor who has garnered maximum publicity because of the publicity campaign generated for Wake Up Sid.
Sanjay Dutt is a close second at (37). But here's the shocker. Shah Rukh is at the bottom of the list (on number 10) in terms of PR and media coverage managing only 4 points out of 40. Even the media-shy Salman Khan beats SRK with a score of 21 while Aamir tops Salman with 25. Hrithik Roshan comes third with a score of 32.
Ranbir is modest about his popularity, "I really don't know if I should be thankful or apologetic about it. I guess it's also because of the multiplex strike that three films of mine are releasing back to back. But I will make a conscious effort next time to space my releases."
According to Karan Johar, it's Ranbir's almost iconic fan following amongst the youth that has got him his popularity. "If Ranbir tops the list it's because of his publicity done for Wake Up Sid for which I would like to thank his efficient publicist. I would also thank Ranbir for being so supportive about our PR strategy. Both Ranbir, my publicist, publicity designer Divya and Ayaan (Mukherjee) have all worked to promote and project Ranbir and Wake Up Sid the correct manner. If Ranbir has created a buzz it's because we have targeted the demography of the youth and we all know that the youth dictates a large section of viewing audiences today.
It's all about youth power." Surprisingly, Karan's best friend Shahrukh is seen at the bottom of the list. KJo defends SRK, "Shahrukh is above any ratings. He won't come under any ratings. He is a national and international icon and not to be put into these ratings. Which product won't sell if Shahrukh endorses it? He's almost the face of the entertainment world above and beyond ratings."