After
Aamir,
it's
now
the
turn
for
King
Khan
to
don
the
grey
wig
for
a
brand.
Shahrukh
Khan
this
time
has
done
something
unprecedented
and
innovative,
by
portraying
the
role
of
a
75-year-old
grandfather,
romancing
Tanvi
Azmi
as
his
wife.
This
is
for
the
latest
Dishtv
campaign
that
gives
viewers
a
chance
to
see
Shahrukh
Khan
in
an
all
new
avatar.
In
the
second
TVC,
Shahrukh
Khan
is
paired
with
Tisca
Chopra
where
he
brings
home
an
orphan
girl
child
who
settles
into
the
family
only
after
an
experience
with
Dishtv.
Some
of
the
best
creative
personalities
in
the
country
have
come
together
to
create
this
campaign.
The
creative
idea
was
conceptualized
by
Ad
industry
veteran
and
celebrated
lyricist,
Prasoon
Joshi
and
the
McCann
World
Group
team.
The
commercials
have
been
directed
by
the
much
acclaimed
Anurag
Basu,
(director
of
films
like
Life
in
a
Metro,
Gangster
and
the
upcoming
film
Kites).
Eminent
fashion
photographer
Tarun
Khiwal
is
the
man
behind
the
still
photo
campaign.
The
television
commercials
are
part
of
the
brand's
new
brand
positioning
of
'Ghar
Aayi
Zindagi'
and
convey
everyday
beautiful
emotions,
through
real
life
situations,
of
families
rejoicing
together
with
their
loved
ones.
In
line
with
the
core
message
of
the
campaign,
Shahrukh
Khan
will
bring
alive
warm
family
moments
that
tug
at
the
heartstrings.
Indeed,
SRK
is
the
best
man
for
this
job.