Wake Up Sid will cross the boundaries of multiplexes
Features
oi-Staff
By Super Admin
Promos
of
'Wake
Up
Sid'
have
made
an
instant
impression
and
urban
audiences
have
already
been
sold
to
the
concept,
mood,
treatment
and
the
flavor
of
this
Karan
Johar
production.
While
it
is
pretty
much
clear
that
with
'Wake
Up
Sid',
Bollywood
would
be
seeing
Dharma
Productions'
first
quintessential
multiplex
film,
one
wonders
whether
Karan
Johar,
director
Ayan
Mukerji
and
Ranbir
Kapoor
are
also
targeting
single
screens
and
smaller
cities
and
towns
for
the
film
to
make
a
wider
impression.
"See,
time
and
again,
we
kind
of
tend
to
make
a
generalization
and
divide,
that
so
and
so
film
is
only
for
multiplexes
or
for
that
matter
single
screen
audiences.
Yes,
definitely
the
film
is
about
the
angst
of
urban
youngsters,
is
reflective
of
their
lifestyle
and
of
course
comes
with
associated
demography
perspective
as
well.
But
then
that's
the
world
of
Sid,
so
we
have
to
present
it
that
way.
We
have
to
show
that
in
the
promos
and
we
can't
fool
the
audiences,
right",
says
Karan
Johar
who
allowed
Ayan
Mukerjee
a
free
hand
in
making
the
film.
As
per
Karan,
the
film
is
not
just
about
the
lead
protagonist
Sid
but
also
his
parents.
"The
film
also
talks
about
the
kind
of
dilemma
that
parents
go
through.
They
have
a
son
at
home
who
is
almost
grown
up
and
neither
can
they
take
all
decisions
on
his
behalf
nor
can
they
allow
him
to
be
let
loose.
This
brings
in
a
quite
a
lot
of
emotional
energy
in
the
narrative
of
'Wake
Up
Sid'
as
both
sides
of
the
stories
are
heard," details
Karan.
Coming
back
to
the
original
question
around
the
film
being
targeted
at
multiplex
audiences,
Karan
agrees
that
'Wake
Up
Sid'
is
being
perceived
as
a
quintessential
multiplex
film
but
in
the
meanwhile
is
also
hoping
that
it
goes
beyond
that
as
well.
"I
am
not
just
hoping
but
also
quite
positive
that
the
film
would
cross
the
boundaries
of
multiplexes
audiences",
he
says,
"The
film
has
all
the
right
ingredients
of
connecting
with
larger
audiences.
Yes,
the
visual
content
is
such
that
'Wake
Up
Sid'
is
being
perceived
as
a
multiplex
film
but
the
subject
and
the
treatment
is
so
strong
that
it
would
cut
across
all
segments
of
audiences.
All
of
us
have
been
a
Sid
once
in
our
growing
up
years
and
it
won't
be
difficult
to
see
a
part
of
us
in
story
which
is
told
through
this
film."
Didn't
he
ever
contemplate
having
a
non-English
or
a
different
title
than
'Wake
Up
Sid'?
Karan
nods
in
agreement,
"Yes,
we
did
try
to
think
of
a
title;
something
which
could
perhaps
cater
to
a
wider
perspective.
But
then
eventually
'Wake
Up
Sid'
resonated
with
the
world
of
Sid
most
and
we
stuck
to
it.
We
have
it
out
in
open
now
and
it
has
to
be
seen
how
much
it
eventually
manages
to
entice
audiences
once
the
film
releases
in
theaters."