As per the production house, the film is ready with the exception of one song which would be shot this month. The film's release is planned after Once Upon A Time in Mumbai, another Emraan Hashmi starrer, which is all set for 30th July release.
Till a few days back there was uncertainty around the arrival of the film. There were doubts if the film would see the light of the day since it was announced quite some time, completed in quick time but not quite followed by any concrete announcements around the release plans. However, as things stand today, Percept Pictures continues to be excited about the prospects of this Emraan Hashmi, Neha Dhupia, Aditya Pancholi and Sagarika Ghatge starrer.
Says Sanjay V. Ahire, COO, Percept Pictures, "After a year full of crisis for the entire industry wherein many projects got stuck because of economic and other reasons, Percept Pictures has successfully managed to release three films in the last six months - Jail, Raat Gayi Baat Gayi & Bumm Bumm Bole. This will now be followed by Mallika and Raftaar 24X7. Percept Pictures plans to release a total of nine films by December 2010. Our acquisition division is looking at Hindi and Marathi movies as well."
This is not all as John Abraham starrer Aashayein is also pretty much in the pipeline. Says an official from Percept Pictures, "That's right; the film will release in July-August 2010. It is with Big Pictures and they are working on the publicity and distribution of the same."
With the confirmation coming from the horse's mouth, all doubts are laid to rest w.r.t. release plans of Raftaar 24X7. The announcement also gives Emraan Hashmi some food for thought. With Once Upon A Time in Mumbai confirmed for 30th July, Bhatts announcing the release date of Emraan's Crook: It's Good To Be Bad on 24th September and Percept Pictures too looking at late September as the arrival of Raftaar 24X7, the actor could well be enjoying three releases in a matter of 2 months!
The situation isn't really as bad as it seemed. Though there were speculations galore around the delay in release of Raftaar 24X7, the fact is that Percept Pictures is pretty much focused on getting the film into theatres in quick time. Come September and this dramatic thriller with media as a central element would be hitting the screens.