The
situation
isn't
really
as
bad
as
it
seemed.
Though
there
were
speculations
galore
around
the
delay
in
release
of
Raftaar
24X7,
the
fact
is
that
Percept
Pictures
is
pretty
much
focused
on
getting
the
film
into
theatres
in
quick
time.
Come
September
and
this
dramatic
thriller
with
media
as
a
central
element
would
be
hitting
the
screens.
As
per
the
production
house,
the
film
is
ready
with
the
exception
of
one
song
which
would
be
shot
this
month.
The
film's
release
is
planned
after
Once
Upon
A
Time
in
Mumbai,
another
Emraan
Hashmi
starrer,
which
is
all
set
for
30th
July
release.
Till
a
few
days
back
there
was
uncertainty
around
the
arrival
of
the
film.
There
were
doubts
if
the
film
would
see
the
light
of
the
day
since
it
was
announced
quite
some
time,
completed
in
quick
time
but
not
quite
followed
by
any
concrete
announcements
around
the
release
plans.
However,
as
things
stand
today,
Percept
Pictures
continues
to
be
excited
about
the
prospects
of
this
Emraan
Hashmi,
Neha
Dhupia,
Aditya
Pancholi
and
Sagarika
Ghatge
starrer.
Says
Sanjay
V.
Ahire,
COO,
Percept
Pictures,
"After
a
year
full
of
crisis
for
the
entire
industry
wherein
many
projects
got
stuck
because
of
economic
and
other
reasons,
Percept
Pictures
has
successfully
managed
to
release
three
films
in
the
last
six
months
-
Jail,
Raat
Gayi
Baat
Gayi
&
Bumm
Bumm
Bole.
This
will
now
be
followed
by
Mallika
and
Raftaar
24X7.
Percept
Pictures
plans
to
release
a
total
of
nine
films
by
December
2010.
Our
acquisition
division
is
looking
at
Hindi
and
Marathi
movies
as
well."
This
is
not
all
as
John
Abraham
starrer
Aashayein
is
also
pretty
much
in
the
pipeline.
Says
an
official
from
Percept
Pictures,
"That's
right;
the
film
will
release
in
July-August
2010.
It
is
with
Big
Pictures
and
they
are
working
on
the
publicity
and
distribution
of
the
same."
With
the
confirmation
coming
from
the
horse's
mouth,
all
doubts
are
laid
to
rest
w.r.t.
release
plans
of
Raftaar
24X7.
The
announcement
also
gives
Emraan
Hashmi
some
food
for
thought.
With
Once
Upon
A
Time
in
Mumbai
confirmed
for
30th
July,
Bhatts
announcing
the
release
date
of
Emraan's
Crook:
It's
Good
To
Be
Bad
on
24th
September
and
Percept
Pictures
too
looking
at
late
September
as
the
arrival
of
Raftaar
24X7,
the
actor
could
well
be
enjoying
three
releases
in
a
matter
of
2
months!
Story first published: Tuesday, June 1, 2010, 14:33 [IST]