FICCI
FRAMES
had
a
quick
start
on
Day
2
and
though
the
turnout
didn't
seem
as
high
as
a
day
1,
there
were
an
interesting
set
of
sessions.
The
highlights-
The
first
keynote
of
the
day
was
delivered
by
Ronnie
Screwvala
of
UTV,
where
he
shed
light
on
the
future
of
the
film
industry.
A
highly
engaging
panel
discussion
underlining
the
need
of
the
hour
of
the
Indian
film
industry
-
good
screenplays.
The
session
The
Screenplay:
Indian
Cinema's
Missing
Link
was
moderated
by
Ben
Rekhi.
The
panel
constituted
prolific
writers
like
-
Javed
Akhtar,
Kamlesh
Pandey,
Steven
de
Souza
and
Vijay
Krishna
Acharya.
The
lone
producer
amongst
these
writers
on
the
panel
was
UTV
Motion
Pictures
CEO
Siddharth
Roy
Kapoor.
The
writers
expressed
concern
over
the
shoddy
treatment
Indian
screenwriters
are
given
by
the
producers,
who
do
not
realize
the
importance
of
a
good
screenplay.
Everyone
on
the
panel
agreed
that
the
prime
reason
for
the
high
failure
rate
of
Indian
films
was
essentially,
poor
scripts.
The
sooner
the
producers
and
writers
come
together
on
the
same
platform
to
create
well
written
screenplays
the
better
for
the
film
industry.
MJ
Akbar
gave
a
standalone
keynote
on
the
current
state
of
Indian
journalism
and
print
media.
His
talk
was
in
relation
to
the
impact
of
advertising,
politics
and
changing
consumer
needs
on
the
news
content.
In
his
opinion
the
major
decisions
regarding
the
content
in
today's
age
are
not
necessarily
influenced
by
advertising,
but
the
'board
room'.
The
media
and
news
industry
today
has
grown
immensely
and
with
the
high
volume
of
money
at
stake
-
the
business
honchos
in
board
rooms
will
have
the
upper
hand
in
influencing
content.
He
shared
his
views
on
how
a
newspaper
can
develop
its
credibility
in
spite
of
external
pressures.
His
speech
also
drove
home
the
point
that
the
emergence
on
new
media
forms
wouldn't
cannibalize
the
existing
news
media
available
as
each
one
has
its
distinct
properties,
and
that
newspapers
are
here
to
stay
for
a
very
long
time.v
A
session
on
VFX,
discussed
the
global
perspective,
upcoming
trends,
and
future
of
the
VFX
industry.
The
panel
consisted
of
VFX
experts
like
EyeQube's
Charles
Darby,
Visual
Effects
Society's
Tim
McGovern,
Kerner's
Eric
Edmeades
and
Autodesk's
Bruno
Sargeant.
A
session
on
filmmaking
opportunities
abroad
and
co-productions
was
helpful
in
dispensing
information
on
the
supporting
infrastructure
available
for
filmmakers
to
film
abroad.
Also,
the
Q&A
that
followed
was
enlightening
to
all
those
from
film
production
background
as
the
experienced
panel
was
able
to
answer
their
questions
to
T.
Like
yesterday,
another
seminar
focusing
on
the
current
trends
in
Indian
television
content
was
held,
titled
Through
The
Looking
Glass:
Has
Indian
Television
Matured?
The
seminar
was
moderated
by
Anil
Wanvari,
founder
of
IndianTelevision.com
and
the
panel
consisted
of
heads
from
different
broadcasting
houses.
The
session
emphasized
on
the
changing
viewing
patterns
that
are
influencing
content
creation.
The
Great
Film
Debate:
Do
Film
Reviews
Matter?
was
the
topic
under
discussion
at
yet
another
panel
discussion,
which
proved
to
be
the
most
entertaining
and
peppy
discussions
yet.
Moderated
by
Julian
Alcantra
of
Corona
pictures
and
his
panel
consisted
of
renowned
Hollywood
film
producer
-
Lawrence
Bender,
filmmakers
-
Anurag
Kashyap
and
Karan
Johar,
critics
-
Rajeev
Masand
and
Komal
Natha,
and
business
journalist
-
Vanita
KOhli
Khandekar.
While
Lawrence
Bender,
maintained
a
calm
stand
that
reviews
are
influential
and
helpful
for
a
film
but
cannot
necessarily
affect
its
success,
Karan
Johar
on
the
other
hand
took
the
opportunity
to
vehemently
criticize
the
film
critics
in
our
country
and
imposing
that
their
reviews
can
never
affect
a
film's
success.
Anurag
Kashyap
believed
that
'good-ratings'
in
reviews
do
help
low
budget
films
like
his
own,
as
they
prompt
the
audiences
to
go
visit
cinema
halls
and
check
a
new
movie
out.
The
discussion
raised
the
necessity
of
having
trained
film
reviewers
who
had
an
understanding
of
film
aesthetics
and
could
comment
on
a
film
in
a
constructive
manner,
even
if
they
had
negative
opinions.
Amongst
the
other
questions
that
came
forth
during
the
discussion
were
whether
film
reviews
are
biased,
as
it's
often
the
case
that
publications
and
television
channels
that
are
media
partners
of
films
and
the
reviewers
have
to
maintain
a
warm
relation
with
the
filmmakers
for
other
stories.
The
evening
concluded
with
the
BAF
Awards
for
animation,
gaming
and
VFX.
Story first published: Thursday, March 18, 2010, 12:26 [IST]