Kites
has
failed,
in
fact
failed
big
time!
If
the
first
weekend
was
terrific
(though
not
as
superb
as
the
paid
previews
and
opening
Friday),
the
weekdays
saw
a
total
fall
as
predicted.
The
first
three
days
of
the
movie
saw
30
crores
net
in
collections
while
the
remaining
four
days
of
the
week,
struggled
to
accumulate
even
10
crores
more,
something
which
Kites
had
managed
on
a
single
Friday.
This
pretty
much
tells
the
tale
that
the
film
has
been
totally
rejected
by
the
audience.
Now,
this
is
a
huge
downfall
for
the
film
considering
the
fact
that
till
the
first
Friday
of
the
film,
everyone
believed
that
the
first
week
total
of
Housefull
and
My
Name
Is
Khan
(in
the
whereabouts
of
50
crores)
was
all
set
to
be
eclipsed.
However,
a
40
crores
first
week
means
that
Kites
is
even
lower
than
the
likes
of
Rab
Ne
Bana
Di
Jodi,
Kambakkth
Ishq
and
Love
Aaj
Kal.
The
pace
at
which
the
negative
word
of
mouth
spread
for
the
film
was
unbelievable,
as
never
before
in
the
history
of
Bollywood
cinema,
has
a
movie
seen
such
widespread
reactions
from
people
in
such
less
time
period.
Yes,
we
have
seen
it
last
year
in
case
of
Chandni
Chowk
To
China
and
earlier
in
the
case
of
Ram
Gopal
Varma
Ki
Aag
but
still,
Facebook
and
Twitter
were
in
their
infancy
then.
Also,
some
out
there
were
still
trying
to
salvage
the
film.
However,
in
case
of
Kites,
it
was
quite
apparent
that
even
Roshans
had
given
up.
While
there
were
no
press
statements
being
made
and
the
father-son
'Jodi'
weren't
really
enthusiastic
(rightly
so)
about
defending
their
film
much,
director
Anurag
Basu
simply
refused
to
be
drawn
into
any
more
conversations.
It
seemed
quite
obvious
that
he
had
chosen
to
be
associated
with
the
film
only
till
the
day
of
the
release.
No
wonder,
he
wasn't
around
even
as
the
film
took
a
record
start
in
paid
previews
and
opening
Friday.
So,
what
does
the
failure
of
Kites
do
to
Hrithik
Roshan?
Actually,
not
much
because
the
film
is
more
of
a
failure
of
Rakesh
Roshan,
Anurag
Basu
and
BIG
Pictures
due
to
the
high
price
that
they
paid
for
the
film.
Of
course,
soon
there
would
be
talks
about
Hrithik
being
finished
but
the
fact
remains
that
he
is
not
going
anywhere.
The
film
should
end
its
lifetime
run
in
the
vicinity
of
50
crores
and
that
should
be
respectable
box
office
failure
for
Hrithik.
Also,
it
is
widely
speculated
that
the
film
was
basically
made
as
a
show
reel
for
Hrithik
for
the
West.
In
that
aspect,
the
film
has
done
reasonably
well
for
Hrithik
as
he
is
now
a
reasonably
recognizable
face
in
the
West,
courtesy
the
positive
reviews
that
Kites
has
fetched
there.
However,
as
for
the
Indian
audience,
he
would
now
have
to
get
something
really
special
rolling
for
himself
in
Sanjay
Leela
Bhansali's
Guzaarish.