This young love story should open quite well at the box office (over 70% at the very least) and there are a number of reasons that should make it happen. First and foremost the promotion from the house of Karan Johar has been on the mark from the word 'go" and the film has managed to catch the attention of its target audience - youth. That's strike one! Secondly the songs by Vishal-Shekhar are pretty popular which has helped the film gain an audio-visual appeal. Imran Khan and Sonam Kapoor are a new couple and the youth is willing to grab them with both hands. Lastly, and very importantly, the film releases a full month after Raajneeti. For the entertainment starved audience, I Hate Luv Storys is just the right film to make them head to theaters all over again and catch this romantic comedy.
What also makes the film a candidate for definite success is the price at which it has been sold. An economical film, especially after the high price tag that Karan's earlier films like My Name Is Khan and Kurbaan came with, I Hate Luv Storys is what is known in industry parlance as, a safe film. This Punit Malhotra film has to be extremely terrible (which one believes is not the case) to find rejection from the audience. In fact one never knows, if the film will stick with the audience, it could well be Jaane Tu Ya Jaane Naa revisited for Imran especially since it is also the solo release of the week.
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