Aaah,
now
these
are
indeed
terrible
times
for
Bollywood.
One
can't
pin
point
on
one
thing
in
particular
because
at
the
end
of
it
all,
this
is
a
vicious
circle
indeed.
Due
to
IPL,
big
films
are
staying
away
from
release.
Due
to
vacant
slots
available,
medium
budget
and
smaller
films
are
left
with
no
choice
but
to
come
in
now.
Due
to
coming
together
of
so
many
films,
(most
of
the)
buyers
are
thinking
thrice
about
investing
any
more
money
into
the
promotion.
Due
to
lack
of
promotion,
audience
are
not
even
aware
about
the
release
dates,
let
aside
getting
enticed
enough
to
step
into
theaters.
And
due
to
empty
theaters,
the
industry
is
pretty
much
heard
wailing
-
'Oh
no,
the
IPL
is
at
it
again.
Humein
cricket
ne
doobaa
diya'.
My
question
is
-
"Why
not
have
a
biggie
like
a
Houseful
or
a
Kites
or
a
Shah
Rukh/Aamir/Salman
starrer
dare
to
release
during
this
period?
If
that
does
happen,
will
the
situation
not
see
a
major
upswing?
Won't
a
viewer
come
out
of
home
and
step
into
the
dark
auditorium
to
land
into
the
world
of
fantasy?
Won't
the
situation
completely
reverse
and
IPL
(or
any
other
sporting
event)
get
defeated
off
the
ground?
Why
make
excuses
when
you
haven't
tried
at
all?
Why,
why,
why?"
This
is
why
when
films
like
Well
Done
Abba,
Hum
Tum
Aur
Ghost,
Mittal
V/s
Mittal,
Prem
Kaa
Game
and
My
Friend
Ganesha
3
release
(how
well
are
they
released
is
a
different
question
altogether)
and
are
met
with
empty
theaters
all
over,
it
is
no
more
a
case
of
sympathy
that
sets
in.
Instead
one
feels
like
going
back
to
the
makers
and
ask
them
all
the
'why-s'
as
detailed
above.
Seriously,
can
one
blame
the
makers
of
the
films,
especially
in
cases
like
Hum
Tum
Aur
Ghost
and
Well
Done
Abba,
when
buyers
like
Studio
18
and
Big
Pictures
apparently
didn't
even
go
all
out
in
their
marketing
and
promotional
campaign.
Ok,
so
these
were
not
masterpieces
in
the
offering
but
then
they
deserved
much
more
than
approximately
20%-30%
opening
that
they
fetched.
As
for
the
remaining
three
films,
well
the
shoddy
production
values
and
treatment
made
them
just
the
right
candidates
for
an
early
exit
from
theaters.
Well,
the
only
introspection
point
is,
the
next
time
a
sporting
or
any
other
event
is
blamed,
let's
look
at
what
industry
is
itself
doing
to
the
products
coming
out
every
Friday!