It
is
turning
out
to
be
a
good
season
for
Bollywood
as
week
after
week,
there
is
some
good
news
trickling
in.
Depending
upon
their
scale
and
expense,
films
are
taking
adequate
openings
at
the
box
office
and
turning
out
to
be
profitable
ventures.
Same
is
the
case
of
Lafangey
Parindey
which,
as
predicted
last
week,
took
a
50%
opening
and
managed
to
hold
on
well
over
the
weekend.
With
close
to
10
crores
coming
in
the
first
week,
the
film
has
managed
to
get
into
a
safe
zone
right
away
and
should
be
an
earner
for
all.
Yash
Raj
Films
had
gone
ahead
with
a
controlled
promotion
for
this
Neil
Nitin
Mukesh
and
Deepika
Padukone
starrer.
Probably,
if
there
was
some
more
zing
in
the
promotion,
Lafangey
Parindey
could
have
done
even
better.
While
Aamir
Khan
promoted
Peepli
Live
as
a
commercial
entertainer,
it
was
surprising
that
Aditya
Chopra
and
Co.
had
a
different
strategy
adopted
for
Lafangey
Parindey.
Nevertheless,
coming
to
the
box
office
prospects
of
this
Pradeep
Sarkar
directed
film,
Lafangey
Parindey
should
overall
find
a
below
average
to
average
status
for
itself.
Since
the
film
is
distributed
by
Yash
Raj
Films
itself,
it
is
a
major
advantage
in
itself.
A
plus
film
that
does
give
Neil
Nitin
Mukesh
something
to
cheer
about,
it
also
adds
on
to
the
stocks
of
Deepika
Padukone
who
has
seen
all
around
positive
response
for
her
spirited
performance.
Though
not
a
huge
money
spinner
by
any
means,
Lafangey
Parindey
should
find
an
overall
range
of
20-25
crores,
hence
not
just
adding
another
reasonably
success
toYash
Raj
Films
(after
Badmaash
Company)
but
also
bringing
some
relief
to
Pradeep
Sarkar
after
an
unpardonable
Laaga
Chunari
Mein
Daag.
As
for
And
Once
Again,
it
was
not
released
in
(read
this
carefully)
8-10
theaters
in
major
cities
but
only
8-10
shows!
Now
that
pretty
much
conveys
a
lot
about
how
this
Amol
Palekar
directed
film
was
perceived
before
the
release
of
the
film.
Also,
it
further
re-emphasizes
the
fact
that
how
marketing
and
promotion
is
so
important
for
art
house
cinema
like
this.
Result?
A
film
that
was
went
totally
unnoticed
at
whichever
theatre
(or
show)
it
was
released,
got
a
royal
ignore
from
even
critics
and
saw
a
silent
death
in
a
matter
of
couple
of
hours.
A
washout.