The
International
Film
Festival
has
been
gathering
steam
this
year
with
most
A
list
celebrities
flocking
to
the
mega
event.
Our
Bollywood
folks
too
are
not
far
behind
and
making
their
presence
felt
at
the
festival.
However,
the
biggest
opportunity
for
Indian
films
is
the
integration
of
the
Indian
pavilion
at
Cannes
Festival.
While
Secretary
of
film
and
information
Raghu
Menon
with
the
association
of
Achocam
welcomed
the
media
and
foreign
dignitaries,
Indian
delegates
and
the
Indian
ambassador
in
France,
Ranjan
Mathai,
and
French
Director
at
Cannes
to
attend
the
63rd
International
Film
Festival
at
Cannes
and
promised
to
bring
drastic
changes
in
government
approach
to
promote
Indian
films
and
filmmakers
effectively
to
the
various
important
film
festivals.
Bollwood's
own
Mallika
Sherawat
cut
the
ribbon
while
showman
Subhash
Ghai
opened
the
book
of
producers
by
ministry
of
I
&
B
on
the
inaugural
day
of
Indian
pavilion
at
Cannes
Festival
on
12th
May
2010.
Story first published: Friday, May 14, 2010, 17:08 [IST]