The International Film Festival has been gathering steam this year with most A list celebrities flocking to the mega event. Our Bollywood folks too are not far behind and making their presence felt at the festival. However, the biggest opportunity for Indian films is the integration of the Indian pavilion at Cannes Festival.
While Secretary of film and information Raghu Menon with the association of Achocam welcomed the media and foreign dignitaries, Indian delegates and the Indian ambassador in France, Ranjan Mathai, and French Director at Cannes to attend the 63rd International Film Festival at Cannes and promised to bring drastic changes in government approach to promote Indian films and filmmakers effectively to the various important film festivals.
Bollwood's own Mallika Sherawat cut the ribbon while showman Subhash Ghai opened the book of producers by ministry of I & B on the inaugural day of Indian pavilion at Cannes Festival on 12th May 2010.