Amul
is
back
at
it
again
and
this
time,
the
theme
of
their
hoarding
is
the
recently
released
gangster
film
once
upon
a
time
in
mumbaai.
The
cheeky
line
on
the
ad
goes
"Once
Upon
A
Slice
In
Mumbai".
The
ad
shows
sketches
of
the
film's
lead
characters
enjoying
their
bread
and
butter.
The
second
funny
tagline
in
the
ad
says
'Don't
extort,
buy'.
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All
we
can
say
is,
no
one
does
it
the
way
Amul
does.
Story first published: Monday, August 9, 2010, 15:58 [IST]