In
a
year,
there
are
those
8–10
films
that
give
out
right
signals
right
from
the
time
the
first
promo
hits
the
air.
Once
Upon
A
Time
In
Mumbai
is
one
such
fortunate
films
that
has
treaded
just
the
right
path
to
reach
the
kind
of
comfort
stage
that
it
finds
itself
in
today.
Just
about
everything
seems
to
be
going
positively
for
this
Milan
Luthria
film
as
of
now.
Whether
it
is
it"s
casting
(Ajay
Devgn,
Emraan
Hashmi),
edgy
look,
and
dramatic
premise
and,
of
course,
the
music
which
is
topping
the
charts
–
everything
is
contributing
to
ensure
that
Once
Upon
A
Time
In
Mumbai
takes
a
very
positive
start
at
the
box
office.
In
fact,
the
way
this
crime
thriller
has
been
hyped,
it
should
find
patronage
in
single
screens
as
well
as
multiplex
audience,
something
which
is
a
rarity
in
today"s
times.
Though
family
audiences
may
keep
away
initially
due
to
the
gangster
theme,
youth
and
audience
from
interiors
can
be
expected
to
ensure
that
the
film
manages
an
opening
in
the
range
of
70–80
percent
for
itself.
The
collections
should
be
comparable
to
some
of
the
best
this
year
and
it
would
be
a
surprise
if
the
film
garners
anything
less
than
30
crores
in
the
first
week
itself,
hence
turning
out
to
be
one
of
the
best
for
Emraan
at
the
least.
Another
advantage
that
the
film
carries
is
the
fact
that
it
is
arriving
solo.
Also,
with
Khatta
Meetha
not
quite
turning
out
to
be
a
hurricane,
there
are
audiences
hungry
for
exciting
cinema.
Next
week
too
there
is
only
a
single
release
in
the
form
of
Aisha
which
looks
interesting
but
still
provides
enough
space
for
OUATIM
to
enjoy
a
continued
run.
Until
and
unless
this
Ekta
Kapoor
film
is
outrightly
bad
(which,
as
per
industry
buzz,
is
definitely
not
the
case)
and
sees
the
kind
of
fate
that
was
meted
out
to
Kites
and
Raavan
after
a
multi-crore
opening
led
to
lack
of
audience
in
weekdays
to
follow,
there
is
no
reason
why
OUATIM
should
not
enjoy
a
hit
tag
for
itself.