Recently, Palazzo Spini Feroni, the historic Florentine headquarters of Salvatore Ferragamo, hosted Priyanka Chopra for the first time. She visited the Florentine label as part of the Shoes for a Star project. This makes her the first Indian actress to join the likes of Marilyn Monroe and Audrey Hepburn.
Informs Priyanka's friend who is in know-how of what happened at the event. "She was presented with her personalised wooden last in a special ceremony at the Salvatore Ferragamo boutique at the Galleria Trident. She has now received her very own evening sandal with rhinestone crusted 13cm heel and platform. The material and colour too was of her choice. You should see the piece; it is one of its own kinds in the world."
It was an exceptional initiative in which the young actress received Salvatore Ferragamo's inimitable VIP treatment, once reserved for Hollywood stars in another era.
Says Priyanka Chopra who is obviously thrilled with the treatment meted to her. "I am delighted to own my very own customised pair of shoes from Ferragamo. It's every girl's dream come true. You know, it's such a great feeling to catch hold of a fantabulous pair of shoes that were specially designed for me by one of the foremost brands in the world."
A guest at the Ferragamo family owned Gallery Art Hotel, Priyanka Chopra was invited to Palazzo Spini Feroni for a welcome lunch with the Ferragamo family and a tour of the Salvatore Ferragamo Museum. During her visit, she also met with expert shoemakers who measured her feet for wooden lasts, an essential part of the Ferragamo shoemaking process. Next, she met with the shoe designers who then created a customized shoe in line with her taste and requests.
"What makes it so much more special is that it is the only one of its kind in the world. While I was consulted during the design process, it was another feeling altogether when I saw my shoes for the first time", smiles Priyanka.