Ever
played
a
game
that
gets
you
a
chance
to
win
Rs.
50
lacs
while
watching
television?
Get
ready
to
show
Youngistaan
Ka
WOW
in
'The
Game",
Pepsi"s
innovative,
engaging
and
entertaining
concept
that
brings
to
life
the
fun
of
gaming
through
TV
advertising.
Featuring
your
favourite
Bollywood
stars,
Ranbir
Kapoor
and
Sanjay
Dutt
for
the
first
time
together,
'The
Game" promises
to
be
an
exciting
challenge
for
Youngistaanis,
this
IPL
season.
'The
Game" is
set
in
a
fantasy
world
and
all
the
action
takes
place
in
a
castle
owned
by
the
'Game
Master"
played
by
the
original
Khalnayak,
Sanjay
Dutt.
He
challenges
Youngistaani,
Ranbir
to
get
his
Pepsi
from
his
lair.
While
Ranbir
faces
these
mind-bending
challenges,
it
is
you
who
can
help
him
make
the
right
choices
and
come
out
victorious.
As
you
get
Ranbir
closer
to
his
Pepsi,
your
right
answers
will
get
you
fun
prizes
and
get
you
closer
to
the
ultimate
cash
prize
of
Rs
50
lacs.
'The
Game"
is
played
over
five
films
with
three
levels,
each
ending
with
a
brainteaser.
Three
options
are
given
for
each
riddle
and
you
have
to
select
the
right
answer
by
using
your
mental
smarts.
To
play,
you
can
call
or
SMS
'GAME"
to
093
27
27
27
27
or
simply
log
on
to
www.youngistaan.com
The
exciting
five-week
game
begins
with
a
teaser
film
on
March
27th
where
the
lead
characters
including
Sanjay
and
Ranbir
along
with
the
'WOW
Girl",
Jacqueline
Fernandes
are
introduced.
This
is
followed
by
three
films
presenting
the
challenges
every
Thursday;
concluding
with
the
fifth
film.
Viewers
can
enter
'The
Game"
at
any
level
and
can
win
exciting
prizes
including
free
talk-time,
song
downloads
and
ring
tones.
Those
who
answer
correctly
at
all
levels,
stand
a
chance
to
win
Rs.
50
lacs
by
succeeding
in
the
final
tie-breaker
slogan
challenge.
Speaking
about
The
Game,
Punita
Lal,
Executive
Director,
Marketing,
PepsiCo
India
said,
“Pepsi
has
always
been
at
the
forefront
of
creating
exciting,
engaging
and
innovative
experiences
which
connect
with
the
youth.
With
the
launch
of
'The
Game",
Pepsi
once
again
acts
as
a
trendsetter
by
bringing
together
gaming
to
TV
advertising
for
the
first
time
ever".
“We
are
confident
that
'The
Game"
will
not
only
attract
eyeballs
owing
to
its
huge
entertainment
value
but
also
drive
participation
amongst
youngsters
thanks
to
the
fantastic
concept
and
thrill
it
promises
to
deliver",
she
added.
Mounted
at
a
scale
of
a
mega
Bollywood
blockbuster
with
magical
sets,
edgy
action-sequences
and
WOW
special
effects,
'The
Game"
takes
the
concept
of
consumer
engagement
to
the
next
level.
A
lot
of
attention
has
been
paid
to
the
looks
of
the
characters.
While
Ranbir
sports
an
active
and
uber
cool
look,
Sanjay
as
the
Game
Master
will
be
seen
in
a
unique
look
straight
out
of
a
video
game.
As
part
of
this
ambitious
project,
Pepsi
has
launched
a
high-decibel,
360-degree
campaign
which
takes
engagement
to
the
next
level.
Apart
from
the
on-air
campaign,
there
would
be
a
huge
focus
on
the
online
medium
including
social
networking
sites.
Some
of
these
exciting
initiatives
include
live
chat
with
Ranbir
on
Facebook
on
April
2,
2010
and
a
customized
'The
Game"
skin
on
Orkut
page.
For
terms
and
conditions,
exciting
downloads
and
further
information,
log
on
to
www.youngistaan.com