Years
after
making
his
debut
in
Tujhe
Meri
Kasam,
Riteish
Deshmukh
is
being
seen
in
a
romantic
film
all
over
again.
Of
course
there
is
a
strong
element
of
humour
which
is
an
intrinsic
part
of
Jaane
Kahan
Se
Aayi
Hai.
Still,
it
is
a
welcome
change
to
see
Riteish
get
into
a
zone
where
he
has
been
given
ample
space
to
woo
his
girlfriend,
something
which
was
neither
in
the
case
of
his
comic
hits
like
Masti,
Heyy
Babyy
and
Apna
Sapna
Money
Money
nor
in
the
recent
serious
release
like
Aladin.
Though
Riteish
is
certainly
hoping
that
this
Milap
Zaveri
directed
film
turns
out
to
be
a
success
at
the
box
office,
he
isn't
willing
to
restrict
himself
to
a
particular
genre.
Moreover,
he
is
still
not
shying
away
from
doing
serious
or
dramatic
roles
and
reaffirms
that
given
an
opportunity;
he
would
jump
into
them
all
over
again.
"I
have
never
let
anything
else
dictate
my
choices,
whether
my
hits
or
failures.
What
has
been
of
utmost
importance
for
me
is
whether
I
am
suiting
in
a
particular
character
or
not.
Ok,
so
fair
enough
that
audience
has
accepted
me
in
some
roles
and
not
so
much
in
others.
But
still,
I
will
definitely
try
to
do
other
things
as
well",
says
Riteish
as
he
lives
out
of
a
suitcase
by
frequenting
multiple
cities
for
the
promotion
of
his
newest
release.
"Having
said
that,
I
will
certainly
do
comedy
as
well
as
romantic
films
because
I
like
doing
that.
However,
if
I
get
another
serious
film
and
it
is
good
enough
then
I
won't
shy
away
from
that.
Regarding
box
office,
it
is
a
different
thing
altogether
and
no
one
can
really
see
what's
going
to
happen
there",
says
Riteish
whose
last
release
Rann,
despite
some
good
critical
acclaim
coming
it's
way,
just
couldn't
stand
up
at
the
box
office.
"That's
okay,
we
all
grow
and
learn
more
about
how
to
market
a
film",
Riteish
keeps
his
head
high
here,
"All
those
who
have
seen
Rann
have
appreciated
it.
But
then
perhaps
we
didn't
market
it
well
enough
to
create
good
enough
curiosity
amongst
audience
to
check
it
out
at
theatres
on
its
release.
It's
a
collaborative
effort
when
it
comes
to
first
making
and
then
marketing
a
film.
I
am
sure
we
would
be
doing
better
with
every
passing
year."
No
wonder,
he
is
going
all
out
for
the
promotion
of
Jaane
Kahan
Se
Aayi
Hai
by
going
through
more
than
half
a
dozen
city
tours
across
the
length
and
breadth
of
India.
Not
just
that,
he
is
also
making
use
of
every
other
forum,
whether
online,
print
or
satellite
to
create
huge
awareness
around
the
film.
"This
is
something
that
one
should
learn
well
and
learn
really
fast",
says
Riteish,
"Making
a
film
is
all
fine
but
what
also
matters
is
that
how
does
one
actually
promote
it
so
well
that
people
get
hungry
enough
to
step
into
a
theatre.
See,
in
today's
time,
such
effort
is
pretty
much
the
need
of
the
hour.
Some
films
are
star
driven
where
an
Akshay
(Kumar)
or
a
Shahrukh
(Khan)
could
pull
audience
all
by
themselves.
On
the
other
hand
there
are
others
where
you
have
to
get
people
in
theatres
just
out
of
sheer
merits
of
the
product
in
hand."
Coming
back
to
the
fact
that
he
is
doing
a
romantic
film
after
seven
long
years;
one
can't
help
but
ask
that
what
made
him
wait
for
so
long?
"It's
as
simple
as
that
-
I
never
got
a
chance
again",
he
smiles,
"Today,
I
have
got
a
chance
to
do
a
rom-com.
Having
said
that,
today
I
feel
that
I
am
much
more
confident
than
my
first
film.
I
can
express
and
understand
really
well
about
what
the
character
is
going
through."
Elaborating
on
the
character
played
by
him
in
the
film,
Riteish
says,
"He
is
someone
who
is
really
innocent
and
simple.
There
are
so
many
things
that
go
in
the
mind
of
this
guy
but
somehow
he
is
just
not
able
to
say
that.
In
a
few
scenes,
he
is
just
talking
to
God
and
ends
up
crying.
It's
after
a
long
time
that
I
got
a
chance
to
portray
such
a
character.
There
are
films
that
offer
you
meat
not
just
to
perform
but
also
just
become
a
character
and
end
up
holding
the
film
in
entirety.
Jaane
Kahan
Se
Aayi
Hai
is
one
film
which
has
got
it
all."
Aah,
now
looks
like
there
is
a
new
lover
boy
in
the
town
now.
So
do
we
see
a
Raj
or
a
Rahul
in
Riteish
waking
up
in
a
big
way?
"Raj
aur
Rahul
ka
toh
abhi
kuch
pata
nahi
abhi
tak",
Riteish
gives
a
full
throated
laugh
here,
"See,
I
have
lived
in
the
generation
of
Shahrukh
Khan
and
it
is
a
part
of
the
upbringing
to
be
familiar
with
Raj
and
Rahul.
I
am
sure
for
people
belonging
to
Shahrukh's
generation;
it
would
be
the
character
of
Vijay
that
would
have
enjoyed
similar
status.
Personally,
for
me
it
is
great
if
I
am
playing
a
romantic
character
today."
Talking
about
romance,
now
that
he
is
working
with
Jacqueline
Fernandez
a.k.a.
in
Jaane
Kahan
Se...
again
after
Aladin,
one
can
well
expect
that
there
must
have
been
an
enhanced
comfort
level
of
sharing
screen
space
with
her,
right?
"Absolutely",
says
Riteish
promptly,
"Even
in
Aladin,
we
got
along
very
well
so
while
doing
Jaane
Kahan
Se....
,
it
was
like
being
in
a
Part
2.
Milap,
Sujoy
(Ghosh),
Jackie
and
I
are
great
friends
and
we
all
hang
around
together.
So
yes,
there
is
this
great
comfort
level
that
comes
in."