Looking
at
the
way
makers
are
coming
up
with
this
statement
week
after
week
(sometimes
even
months
before
the
release,
as
Himesh
Reshammiya
did
in
case
of
Radio),
one
wonders
if
producers
have
stopped
worrying
completely
about
theatrical
sales.
Of
course
for
big
films,
it
is
imperative
that
there
are
good
foot
falls
in
theaters.
But
when
it
comes
to
smaller
films
like
Phoonk
2,
there
is
so
much
of
dependency
(and
comfort)
when
it
comes
to
eventual
recovery
of
amount
spent
in
making
them.
This
is
why
even
as
Phoonk
2
nets
close
to
Rs.5
Crores
in
it's
opening
week,
there
don't
seem
to
be
many
regrets.
The
film
is
all
set
to
fold
up
at
collections
that
would
be
lesser
than
the
first
in
the
series.
Still,
some
decent
money
coming
in
from
a
week
run
has
ensured
that
recovery
won't
be
a
problem.
A
coverage
affair,
Phoonk
2
has
managed
to
safeguard
itself
to
some
extent
but
in
the
process
has
also
made
a
declaration
loud
and
clear
that
Indian
audiences
are
no
more
in
mood
to
bear
any
sub
standard
or
routine
affair.
Yes,
it
is
always
maintained
that
horror
is
a
safe
genre
to
explore
but
looking
at
the
way
Phoonk
2
has
folded
up,
it
is
obvious
that
expectations
are
far
higher
now.
Even
this
genre
needs
a
reinvention.
Sooner
it
happens,
better
it
would
be
for
the
industry.
As
for
Paathshaala,
it
has
surprised
with
managing
face
saving
collections
at
least
at
the
end
of
first
week.
With
close
to
10
crores
coming
in,
it
is
not
a
total
disaster
that
one
had
expected
it
to
after
a
pathetic
first
day
response
and
even
worse
reviews
coming
it's
way.
Yet
again,
the
losses
would
be
minimal
though
the
film
being
a
Shahid
Kapoor
starrer
means
that
makers
would
be
able
to
sell
the
DVD
and
satellite
rights
at
reasonable
costs
at
least.
With
the
release
of
the
film,
Shahid
is
now
through
with
his
backlog
(one
can
pardon
him
if
and
when
Milenge
Milenge
releases;
it
is
way
too
dated
after
all)
and
all
eyes
are
now
set
on
his
Badmaash
Company.
This
film
would
be
his
most
important
release
after
Kaminey.
If
it
doesn't
work,
it
would
be
a
long
road
to
walk
for
Shahid
once
again
because
Mausam
is
the
only
other
film
that
he
currently
has
in
hands.