At
the
box
office,
Badmaash
Company
has
managed
to
take
an
opening
which
is
better
than
what
one
would
have
expected.
While
one
was
looking
at
a
50%-60%
start,
there
was
a
pleasant
surprise
in
store
as
collections
were
a
little
more
than
60%
all
over.
Considering
the
fact
that
there
was
a
perception
being
built
around
Shahid
Kapoor,
courtesy
his
crop
of
films
after
Kaminey,
several
in
the
industry
believed
that
Badmaash
Company
would
take
a
hit
because
of
that.
However,
such
perceptions
were
completely
misplaced
because
except
for
Chance
Pe
Dance
which
was
a
genuine
flop
for
Shahid,
the
low
performance
of
Paathshaala
or
Dil
Bole
Hadippa
couldn't
be
attribuited
to
him.
This
was
obvious
in
the
way
Badmaash
Company
opened
as
youngsters
were
more
than
glad
to
give
this
Parmeet
Sethi
directed
caper
a
dekko.
In
multiplexes,
the
film
saw
quite
some
impressive
footfalls,
hence
ensuring
second
best
opening
ever
for
Shahid
Kapoor
after
Kaminey.
Though
the
film
remained
stable
throughout
the
weekend,
the
fact
remains
that
the
reviews
have
been
mixed.
While
they
have
stayed
on
to
be
average
at
most
quarters,
there
are
also
a
few
scathing
comments
that
have
come
from
critics.
However,
the
good
news
is
that
though
the
word
of
mouth
from
audience
may
not
have
been
fantabulous,
it
is
not
out
rightly
bad
either.
If
the
first
half
of
the
film
is
an
absolute
riot
with
several
thrilling
and
rib
tickling
moments,
the
second
half
is
an
absolute
predictable
affair
with
dramatic
moments
turning
out
to
be
mundane
and
real
drag.
This
is
why
one
feels
that
Badmaash
Company
would
have
been
a
much
enjoyable
experience
had
Parmeet
Sethi
set
out
to
make
an
out
and
out
unpretentious
con
movie
which
stuck
to
one
single
theme.
As
of
now,
the
film
is
on
pretty
safe
grounds
and
is
en
route
to
be
a
definite
earner.
With
this
week
seeing
no
opposition
whatsoever,
Badmaash
Company
should
manage
a
good
run
overall
and
boast
of
the
kind
of
collections
(in
the
range
of
30
crores)
that
Vivah
and
Jab
We
Met
had
enjoyed.
On
the
other
hand
It's
a
Wonderful
Afterlife
(as
well
as
it's
Hindi
version
Hai
Marjawani)
opened
terribly
all
over
and
as
things
stand
today,
it
would
hardly
be
playing
in
the
second
week.
Let
aside
being
rejected
by
the
audience,
this
Gurindher
Chadha
film
was
hated
by
a
large
section
of
media
due
to
the
'yuck'
element
it
came
with.
What
else
can
explain
the
relevance
of
four
ghosts
hanging
out
with
you
in
the
living
room,
garden,
investigation
office,
date
nights
and
practically
everywhere
else?
And
whoever
thought
that
it
was
funny
to
have
intestines
hanging
out
from
a
body,
a
rolling
pin
stuck
in
head,
a
naan
stuffed
on
to
someone's
face
and
a
bunch
of
kebabs
stuck
to
neck
pronto
needs
to
make
a
visit
to
the
psychiatrist!
No
wonder,
the
writing
was
clear
on
the
wall
as
after
a
miserable
10%-20%
opening,
the
film
never
recovered
enough.
The
reviews
too
were
outright
negative,
hence
proving
to
be
a
final
nail
on
the
coffin.
One
wishes
that
this
is
the
last
one
has
seen
from
film
makers
who
are
trying
to
project
India
as
what
it
really
isn't.