Readers may note the fact that, since the brand launch in India 8 years ago, the prestigious brand of TAG Heuer has done three print campaigns with shahrukh khan in 2003, 2006 and 2009. However, it has never shot a television commercial before. The said ad was shot in London by Red Chillies.
The said ad communicates beautifully the legendary evolution of the brand through its 150 years in a story telling format, using King Khan as the story teller. The contemporary look of the set, which almost replicates SRK's own personal space, teamed with his classy, contemporary black shirt and waistcoat with black pants, brings to life the core values of the brand: style and prestige.