We
all
are
aware
as
to
what
extent
certain
filmmakers
these
days
go
to
for
promoting
their
film.
There
are
either
rumours
about
the
heroine
having
an
affair
with
her
co-star
(which
gradually
dies
a
natural
death
post
the
release
of
the
film)
or
how
the
stars
threw
tantrums
on
the
sets,
which
led
to
the
sudden
walking
out
of
certain
stars
from
the
sets
and
many
such
stories.
But
the
makers
of
the
forthcoming
film
Aisha
that
stars
Sonam
Kapoor,
Abhay
Deol
Cyrus
Sahukar
and
gang,
chose
to
promote
their
film
in
a
very
"chilled" manner
(and
we
mean
that
quite
literally!).
As
a
part
of
the
film's
marketing
strategy,
Sonam
Kapoor
unveiled
Aisha's
favourite
creation
Aisha's
Chocolate
Journey
at
the
famous
Haagen-Dazs
shop.
Speaking
about
this
cool
association,
the
svelte
Sonam
said,
"I
am
glad
to
be
present
at
Haagen-Dazs
to
unveil
Aisha's
Chocolate
Journey
ice
cream
creation.
In
the
movie
Aisha,
my
character
enjoys
blissful
moments
with
Haagen-Dazs
ice
cream.
Personally,
I
am
a
huge
fan
of
Haagen-Dazs
ice
cream.
I
think
that
it's
the
best
ice
cream
in
the
world."
Story first published: Thursday, August 5, 2010, 17:42 [IST]