11
years
back,
when
Salman
Khan
and
Karisma
Kapoor
starrer
Biwi
No.
1
was
released
right
during
World
Cup
Cricket
1999,
the
decision
taken
by
producer
Vashu
Bhagnani
had
shocked
the
industry.
After
all
when
it
comes
to
entertainment,
cricket
and
Bollywood
have
been
rivals
since
time
immemorial
and
a
film
to
be
arriving
in
the
midst
of
the
biggest
sporting
event
in
the
world
of
cricket,
especially
when
the
tournament
was
held
in
India
itself,
was
termed
foolhardy
by
most.
However,
Vashu
stuck
to
his
guns
and
ultimately
had
the
last
laugh
when
the
David
Dhawan
directed
affair
turned
into
a
super
hit
at
the
box
office.
Circa
2011
and
Vashu
is
all
set
to
apply
the
same
formula
all
over
again,
something
that
he
terms
as
a
'well
thought
out'
call
rather
than
a
decision
which
comes
with
an
'element
of
risk'.
His
next
production
F.A.L.T.U.,
which
can
well
be
termed
as
a
re-launch
of
his
son
Jackky
Bhagnani,
would
be
releasing
on
1st
April,
the
day
when
no
other
producer
is
currently
daring
to
release
his
film.
Reason
being
that
the
final
match
of
World
Cup
takes
place
on
the
very
next
day
i.e.
2nd
April.
"And
trust
me,
yet
again
we
will
reap
the
benefits
out
of
this
schedule",
says
Vashu
in
his
characteristic
confident
tone,
"We
have
done
the
math.
There
is
just
one
match
over
the
entire
weekend.
That
too
is
Day
&
Night.
That
doesn't
sound
scary
at
all."
Detailing
his
reasoning,
he
adds,
"I
totally
agree
that
there
would
be
quite
some
attention
that
the
match
would
be
garnering.
But
then
I
also
know
that
people
would
be
in
mood
of
celebration.
We
always
say
that
cricket
is
like
a
religion.
So
when
there
is
the
biggest
festivity
round
the
corner
in
the
form
of
cricket,
people
would
be
in
mood
to
enhance
the
celebrations
further
and
watch
a
film
as
well."
Three
World
Cups
since
the
release
of
Biwi
No.
1,
Vashu
can't
help
but
smile
at
the
sense
of
deja
vu
as
well
as
the
questions
coming
to
him
are
just
the
repeat
of
what
happened
earlier
on
in
1999.
"Even
then
majority
of
industry
folks
and
trade
people
advised
me
to
bring
on
Biwi
No.
1
at
a
later
date.
Everyone
said,
'Arrey
aapki
picture
cricket
ke
time
mein
kaun
dekhega?'
However,
I
had
actually
done
all
the
calculations
and
showed
that
to
exhibitors
and
distributors
as
well.
I
knew
what
I
was
talking
as
I
had
made
an
estimate
of
collections
on
a
show
by
show,
theatre
by
theatre
basis,
right
there
for
all
to
see.
Then
too
the
film
had
released
right
in
the
middle
of
World
Cup
and
the
world
is
aware
about
how
well
it
had
done",
he
smiles.
Today
when
F.A.L.T.U.
is
being
planned
for
1st
April
release,
he
is
super-confident
about
his
film
gaining
the
right
eyeballs.
He
continues,
"One
should
have
confidence
in
their
product.
If
a
film
is
good
and
the
release
timing
is
perfect,
there
can't
be
any
stopping
for
it
to
do
well.
We
are
going
full
steam
with
the
making
of
the
film.
Just
one
schedule
in
Mumbai
has
to
be
completed
and
then
we
would
be
into
post
production
and
promotion.
We
have
good
time
ahead
of
us
to
turn
F.A.L.T.U.
into
the
most
happening
film
during
the
cricket
season."
And
no,
the
makers
are
not
trying
to
April-fool
the
audience,
despite
the
film's
release
date
of
1st
April.
Story first published: Friday, November 19, 2010, 16:02 [IST]