Father and son were offered a tempting package to shoot the suiting ad together. Initially Vivek was a tad nervous about shooting with his father, as they'd never worked together before but once on the set, he was comfortable.
Return of Papa Oberoi
Oberoi Sr has not faced the camera in years, but has now decided to come out of his self-imposed exile and do ads and films. Papa Oberoi wasn't the original choice for the role.
Says an insider, "When people from the company and ad agency approached Vivek with the ad describing the concept of getting all ages together, and signing a senior model to act opposite VO in the ad, it was Sureshji who suggested that he play the father's role."
The TVC has been shot by Setu, who shot Taare Zameen Par while photographer Subi Samuel has shot the print campaign. The ad was shot in Mumbai.
Adds the source, "It depicts an Indian style of togetherness; a perfect blend of growth and change in harmony, which is marked by an individual's respect for each other. It portrays the father and son duo depicting the Indian tradition in a classy way. The theme of the campaign is the cultural bonding between two generations represented by the father and the son. The TVC has VO connecting with his Saathiya audience again."
Other star kids with their parents
Abhishek and Amitabh Bachchan came together in the Maruti Versa car ad. The Bachchans were signed for their combination of youthfulness and stature.
Hema Malini and her daughter Ahana did the Kent water purifier ad. Later, Esha was also roped in for the same ad as they represented fitness and healthy living.
Neetu Singh and daughter Riddhima have done a print ad for jewellers Notandass and Sons, as they represented style and elegance.
Anil Kapoor and daughter Sonam did the Montblanc pen ad. The ad was aimed at showcasing the brand as not just a pen but also as a legacy, which can be passed on from generation to generation.
Fardeen and his dad (late) Feroz Khan did the Pan Bahar paan masala ad. Feroz represented the older generation that still remembers Pan Bahar's taste, while Fardeen is the youth, who wonders why his dad is so fond of it.
Vivek Oberoi has become the new brand ambassador of a suiting company replacing cricketer Yuvraj Singh. While he has done ads before, this is the first time he has come together with his dad Suresh Oberoi.