The
Broadcast
Editors" Association
has
circulated
an
internal
memo
to
all
television
journalists
listing
guidelines
on
how
the
television
media
should
behave
and
what
to
cover
when
Aishwarya
Rai
Bachchan
gives
birth
to
her
first
child.
An
internal
memo
dated
November
5,
2011,
lists
ten
points
that
will
govern
the
media
coverage
of
Aishwarya
Rai
giving
birth
to
her
first
born.
As
the
country
gets
ready
to
welcome
Aishwarya-Abhishek's
first
child,
the
media
has
also
readied
itself
for
the
big
day.
Speculations
have
already
begun
on
when
the
child
will
be
born.
In
an
attempt
to
tone
down
the
celebrity
coverage,
all
news
channels
have
agreed
upon
a
set
of
guidelines
while
covering
the
birth
of
Ash-Abhi's
child
and
Amitabh
Bachchan"s
grandchild:
No
pre-coverage
of
the
event.
Story
of
the
birth
of
the
baby
to
run
only
after,
and
on
the
basis
of,
official
announcement.
Story
not
to
run
on
breaking
news
band.
No
camera
or
OB
vans
at
hospital
or
any
other
location
(like
the
Bachchans" homes
Pratiksha
or
Jalsa)
related
to
the
story.
Channels
will
only
go
for
photo-op
or
press
conference
if
invited.
Channels
will
not
carry
any
MMS
or
photo
of
the
child.
We
can
carry
if
issued
by
the
family
No
astrology
show
to
be
done
on
this
issue.
No
11.11.11
astro
shows
to
be
done.
The
duration
of
story
to
be
around
a
minute/ninety
seconds.
Obviously,
unauthorized
entry
into
hospital
not
permitted.
Not
much
is
known
as
to
what
has
prompted
the
Broadcast
Editors"
Association
to
make
such
a
decision.
However,
it
is
believed
that
it
is
Amitabh
Bachchan's
recent
tweets
and
blog
posting
on
November
1st
that
has
made
the
media
sit
up
and
think.
Referring
to
the
extra
media
coverage
of
Aishwarya
Rai
Bachchan's
pregnancy
and
delivery
reports,
Amitabh
Bachchan
posted,
“This
is
sheer
desperation
–
a
desire
to
brush
up
their
screenplay
skills,
of
how
to
design
stories
to
fill
in
as
it
were
the
hours
of
time
required
to
be
filled
in
for
the
channel.
Digital
facilities
have
given
expanse
to
no
limit
of
time
and
usage
of
film
material.
It
is
there
by
the
millions
and
when
over,
deleted
and
started
all
over
again.
The
still
cameras
are
no
less.
Invading
every
possible
breach
to
get
something
to
sell
off
to
the
print
and
the
net
…
and
with
attitude!"