If you've been watching TV, you certainly would have seen Akshay
Kumar's new commercial for Micromax mobile. The ad features Akshay
stranded on an island sporting a beard and unkempt look. All he has
for company is his Micromax mobile phone. He then puts the phone to
various innovative uses and finds a way to survive on the
The ad reiterates Micromax's belief to think and act differently.
The commercial is like a snapshot, a projection of Micromax's
vision of the future of the way they would think and the mobile
handsets that they would bring someday. This certainly goes on to
say that Micromax is "Nothing like Anything". The ad has been
conceptualised by R. Balki.