If you've been watching TV, you certainly would have seen Akshay Kumar's new commercial for Micromax mobile. The ad features Akshay stranded on an island sporting a beard and unkempt look. All he has for company is his Micromax mobile phone. He then puts the phone to various innovative uses and finds a way to survive on the island.
The ad reiterates Micromax's belief to think and act differently. The commercial is like a snapshot, a projection of Micromax's vision of the future of the way they would think and the mobile handsets that they would bring someday. This certainly goes on to say that Micromax is "Nothing like Anything". The ad has been conceptualised by R. Balki.