If
you've
been
watching
TV,
you
certainly
would
have
seen
Akshay
Kumar's
new
commercial
for
Micromax
mobile.
The
ad
features
Akshay
stranded
on
an
island
sporting
a
beard
and
unkempt
look.
All
he
has
for
company
is
his
Micromax
mobile
phone.
He
then
puts
the
phone
to
various
innovative
uses
and
finds
a
way
to
survive
on
the
island.
The
ad
reiterates
Micromax's
belief
to
think
and
act
differently.
The
commercial
is
like
a
snapshot,
a
projection
of
Micromax's
vision
of
the
future
of
the
way
they
would
think
and
the
mobile
handsets
that
they
would
bring
someday.
This
certainly
goes
on
to
say
that
Micromax
is
"Nothing
like
Anything".
The
ad
has
been
conceptualised
by
R.
Balki.
Story first published: Tuesday, January 4, 2011, 16:19 [IST]