The
weekend
gone
by
saw
the
re-release
of
Hum
Dono
in
a
coloured
version
with
enhanced
picture
quality
and
sound.
Though
Dev
Anand
was
understandably
gung-ho
about
the
event,
eventually
Hum
Dono
Rangeen
(the
new
title
of
the
film)
just
turned
out
to
be
a
show
of
goodwill
for
him
with
the
industry
coming
in
unison
on
its
arrival,
50
years
since
it's
release.
However,
the
box
office
told
a
different
tale
with
audience
not
quite
driving
in
hordes
to
catch
it
in
theatre.
The
makers
may
have
thought
that
just
like
Mughal-E-Azam
(which
had
re-released
a
few
years
earlier
in
a
coloured
version)
or
Sholay
(which
has
been
re-released
a
number
of
times
already),
even
Hum
Dono
would
manage
to
find
an
audience
for
itself.
However,
when
compared
to
Mughal-E-Azam
which
had
seen
good
success
coming
it's
way
on
it's
re-release
6
years
ago,
Hum
Dono
Rangeen
didn't
find
any
takers.
There
are
three
main
reasons
for
that.
First
and
foremost,
there
was
hardly
any
promotion
due
to
which
audience
was
unaware
if
Hum
Dono
Rangeen
had
actually
released
in
theatres.
Yes,
Dev
Anand
did
host
a
premiere
for
the
film
and
also
reached
out
to
the
public
via
a
few
interviews
and
appearances
etc.
However,
in
the
times
of
an
aggressive
in-your-face
promotion,
this
wasn't
good
enough.
Secondly,
Hum
Dono
was
not
a
classic
but
just
a
good
film.
It
was
loved
when
released;
it
had
also
done
well
at
the
box
office.
However,
it
didn't
have
the
kind
of
shelf
life
as
the
likes
of
Mughal-E-Azam
or
Sholay
and
wasn't
enjoying
multiple
re-runs
on
satellite
or
via
home
video.
Thirdly,
and
most
importantly,
it
is
not
a
big
screen
extravaganza
a
la
Mughal-E-Azam
or
Sholay
that
would
have
brought
audience
in
dozens
to
theatres.
Both
films
were
hardcore
entertainers
and
had
number
of
factors
(action
sequences,
romance,
memorable
dialogues
etc.)
that
were
enough
to
entice
audience
to
check
these
out
again.
Hum
Dono
too
had
hit
songs
and
powerful
performances
as
its
selling
points.
However,
number
of
reasons
as
stated
above
meant
that
audience
were
not
inclined
enough
to
re-live
the
dream
that
Dev
saab
carried.
Story first published: Monday, February 7, 2011, 17:55 [IST]