Ra.One,
Bollywood"s
most
ambitious
sci-fi
superhero
movie,
is
all
set
to
capture
the
heart
of
the
nation
with
never-seen-before
special
effects,
a
touching
storyline
and
of
course
the
scintillating
screen
presence
of
Shahrukh
Khan.
Trade
pundits
are
certain
that
the
movie
will
forever
change
the
way
people
experience
entertainment
in
India.
In
an
attempt
to
promote
Ra.One
which
offers
audiences
an
innovative
experience,
Red
Chillies
Entertainments
&
Eros
initiated
BIG
Street
to
work
on
an
extensive
OOH
plan
and
create
equally
innovative
multi-media
promotions
in
Delhi.
BIG
Street,
India"s
leading
OOH
player
created
a
giant
out-of-home
display
for
Ra.One
on
the
glass
faÇade
of
the
Reliance
Metro
Airport
line"s
Shivaji
Stadium
station.
To
augment
the
ongoing
OOH
campaign,
92.7
BIG
FM,
Delhi"s
leading
radio
station
created
an
on-air
campaign
that
seeks
the
real-life
Superheroes
of
Delhi;
individuals
who
have
made
a
significant
difference
to
the
lives
of
the
people
around
them.
10
such
superheroes
were
felicitated
by
SRK
at
the
event.