Ra.One, Bollywood"s most ambitious sci-fi superhero movie, is all set to capture the heart of the nation with never-seen-before special effects, a touching storyline and of course the scintillating screen presence of Shahrukh Khan. Trade pundits are certain that the movie will forever change the way people experience entertainment in India.
In an attempt to promote Ra.One which offers audiences an innovative experience, Red Chillies Entertainments & Eros initiated BIG Street to work on an extensive OOH plan and create equally innovative multi-media promotions in Delhi. BIG Street, India"s leading OOH player created a giant out-of-home display for Ra.One on the glass faÇade of the Reliance Metro Airport line"s Shivaji Stadium station.
To augment the ongoing OOH campaign, 92.7 BIG FM, Delhi"s leading radio station created an on-air campaign that seeks the real-life Superheroes of Delhi; individuals who have made a significant difference to the lives of the people around them. 10 such superheroes were felicitated by SRK at the event.