It
is
her
first
television
ad
campaign.
And
Sonakshi
Sinha
riding
high
after
the
Dabangg
and
the
slew
of
awards
last
year,
has
bagged
the
coveted
campaign
as
the
brand
ambassador
for
Dyna
soap.
The
soap
was
earlier
endorsed
by
Katrina
Kaif.
Coincidentally
both
the
divas
are
Salman
Khan's
protegees.
So
you
would
think
there
would
be
tension
between
the
two
divas,
especially
since
Sonakshi
is
doing
a
spate
of
Salman
films.
But
no
such
thing!
The
two
ladies
get
along
very
well.
Sonakshi
is
full
of
admiration
for
her
senior
and
thinks
Katrina
conducts
herself
in
the
entertainment
industry
with
great
dignity.
She
doesn't
think
she
has
replaced
Katrina
in
the
soap
ad.
Says
the
sprightly
soft
spoken
Sonakshi,
"Katrina
had
done
the
Dyna
campaign
many
years
back
and
they
haven't
had
a
brand
ambassador
after
her.
So
like
every
brand
and
celebrity
move
on,
so
have
Dyna
and
Katrina.
She
has
moved
to
Lux.
I've
come
into
Dyna,
simple!"
Sonakshi
is
glad
to
be
successor
to
Katrina
in
the
ad.
"Not
every
newcomer
gets
to
represent
one
of
the
highest-selling
soaps
in
the
country."
What
was
it
like
shooting
the
campaign
especially
since
it
required
Sonakshi
to
get
into
a
bath
tub?
Says
Sonakshi,
"It
was
good
fun.
The
team
was
excellent
the
shoot
went
off
smoothly.
I
wasn't
the
least
self
conscious
about
the
way
it
was
shot.
It's
a
very
aesthetically
shot
ad.
It
was
completely
in
my
comfort
zone."
Story first published: Monday, February 14, 2011, 12:15 [IST]