Sonu, who is a hard-core vegetarian in reality, features in the ad in a pair of low-waist jeans, carrying a tag line – Strong Body, Tender Heart. The actor told in a statement, “I really thank PETA for making me a part of their family. I think we should bring that kind of awareness to everyone that we have to do something for animals - become vegetarians and do good to this Earth."
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Celebrities like Lara Dutta, Pamela Anderson, Shahid Kapoor, Sir Paul McCartney, R. Madhavan and Anil Kumble and now Sonu Sood are the part of the PETA band who are promoting veganism.