Aishwarya Rai recently bagged the Rs 20 crore endorsement deal for
Kalyan Jewellers, replacing Sushmita Sen, who has been the face of
the brand for a long time. It remains to be seen if Kalyan
Jewellers made the right choice by choosing Aishwarya in place of
Sushmita to endorse their jewellery!
Aishwarya Rai Bachchan has always been the choice of most
well-known brands in comparison to her competitor and arch rival
Sushmita Sen. Since Sushmita whose contract with Kalyan Jewellers
will end soon is not much in the limelight, Aishwarya was probably
the best replacement they could think of.
Apart from being the most popular celebrity figure, Aishwarya is
a Bachchan bahu and is also a mother now. If sources are to be
believed, Aishwarya Rai Bachchan is likely to sign a 24 month
contract with Kalyan Jewellers and will be paid a whooping Rs 10
crore per year!
Do you think Aishwarya Rai Bachchan is the perfect celebrity to
endorse for Kalyan Jewellers?