Aishwarya Rai Bachchan vs Sushmita Sen – Who is better to endorse jewellery?

Aishwarya Rai recently bagged the Rs 20 crore endorsement deal for Kalyan Jewellers, replacing Sushmita Sen, who has been the face of the brand for a long time. It remains to be seen if Kalyan Jewellers made the right choice by choosing Aishwarya in place of Sushmita to endorse their jewellery!

Aishwarya Rai Bachchan has always been the choice of most well-known brands in comparison to her competitor and arch rival Sushmita Sen. Since Sushmita whose contract with Kalyan Jewellers will end soon is not much in the limelight, Aishwarya was probably the best replacement they could think of.

Apart from being the most popular celebrity figure, Aishwarya is a Bachchan bahu and is also a mother now. If sources are to be believed, Aishwarya Rai Bachchan is likely to sign a 24 month contract with Kalyan Jewellers and will be paid a whooping Rs 10 crore per year!

Do you think Aishwarya Rai Bachchan is the perfect celebrity to endorse for Kalyan Jewellers?