Strongly agreeing with the motive of the You shave, I shave campaign, Bollywood megastar and Gillette brand endorser Chitrangada Singh said, “I believe grooming effort should be given equal importance for men and women alike. Women today feel men are lazy and to ensure they shave everyday they have resorted to protest. Women deciding not to shave till their men shave should put an end to this inequality. With Gillette Fusion which provides a smooth and perfect shave effortlessly I feel men have no reason not to shave every day. To encourage a clean shaven look women will reward their partner with a kiss as a sign of appreciation.”
Popular Bollywood actor Arbaaz Khan said, “I believe that shaving is an integral part of the male grooming regime. After today’s attempt at the Guiness World Record where women & men are shaving publicly, I will make an effort not to be lazy and shave everyday not only to look and feel my best but also to make my wife Malaika feel special. With the Gillette Fusion razor, men have no reason not to shave everyday as it provides a superior and comfortable shave effortlessly.”
Commenting on her support to the movement, Actress Neha Dhupia said, “I have been associated with Gillette for a long time and I believe that clean-shaven men are not only attractive but also perceived to be more trust worthy, caring and committed. I urge men to get rid of their shady stubble and take grooming seriously by using a Gillette Fusion Razor every day so that the only redness that remains on the face is from the lipstick left behind by a kiss from a woman. As for us women, Gillette’s Satin Care shaving regimen is the perfect solution to get those sexy, smooth legs with better protection against nicks and cuts.”
Speaking on the historical occasion that is poised to go down in the world-record books, Sharat Verma, Country Marketing Manager, Gillette India Limited, said, “Today is truly an incredible moment for Gillette as we attempt to enter the record books yet again, for the largest couple shaving lesson in the world. Our innovative products backed by extensive research and superior technology provide the most comfortable shaving experience to both men and women. Gillette has always believed that if there is a better way to shave we will find it and Gillette Fusion is a testimony to that commitment. Gillette Fusion which was used by men here today is our top of the line shaving system, featuring five closely spaced blades which gives you a shave which consumers have rated as 3x better than Mach 3”.
Shave India Movement IV started with the Nielsen survey results which indicated that stubble spells trouble and in every occasion it is a clean shaven man who comes out a winner. The campaigns have been supported by leading Bollywood ladies Chitrangada Singh, Neha Dhupia, Malaika Arora Khan, Lisa Haydon and squash champion Dipika Pallikal.
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