Bollywood actress Dia Mirza has dressed up herself like a snake for the new ad campaign of the People for the Ethical Treatment of Animals (PETA). With this she is set to appeal to people against making animal skins a part of their wardrobe. The ad has a caption reading, "Face It: Exotic Skins Kill. Wild Animals Belong in the Wild, Not in Your Wardrobe.”
Snakes are bloodied for the trade purpose. Snakes, alligators and other exotic animals suffer greatly before their skins are turned into shoes, bags and other products. They are often nailed to trees or posts and skinned alive. To showcase this brutality, Dia Mirza has dressed to make it look as if she was skinned alive in the ad, which has been shot by ace photographer Jatin Kampani.
Talking about the brutality against snakes, Dia Mirza told PTI, "Skinning animals alive or beating them to death for a pair of boots or a purse cannot be justified. By choosing widely available fake snake and mock croc, you can pay tribute to these animals' beauty without stealing their skins and killing them."
Dia Mirza has joined Bollywood actress Raveena Tandon, who also posed for a PETA ad campaign against the cruel exotic-skins trade. It should be recalled that PETA had recently honoured Mirza's production house, Born Free Entertainment, with a Hero to Animals Award for promoting the adoption of homeless dogs in their film Love, Breakups, Zindagi.