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We
all
know
about
the
catfights
among
actresses
to
bag
a
film,
but
did
you
know
there
is
also
a
competition
in
advertisement
industry?
Kareena
Kapoor
is
the
most
sought
after
actress
for
the
endorsements.
Recently,
she
signed
an
endorsement
deal
with
lemonade
brand,
charging
a
whopping
amount
of
Rs
5
crores.
She
is
seen
endorsing
Sony
Vaio
laptops,
Mahindra
(scooters)
and
new
handbags
collection
by
Lavie.
Kareena
has
also
set
a
competition
for
Kartina
(who
has
signed
a
deal
with
Choco-On),
by
signing
a
deal
with
Alpenliebe
2
Choco
Eclairs.
Her
few
other
endorsements
include:
Coca-Cola,
Head
&
Shoulders
and
Boro
Plus.
Fees*:
1-1.25
crores.
Katrina
Kaif
is
in
high
demand,
not
only
for
films
but
also
for
endorsements.
Katrina's
few
endorsements
include
Nakshatra
Diamond
Jewellery,
Slice,
Veet
hair
removal,
Spice
telecom,
Pantene,
Olay
and
Titan
watch.
She
has
set
a
tough
competition
to
all
bollywood
beauties.
Long
back
it
was
said
that
Katrina
had
signed
to
endorse
a
skin
whitening
cream,
which
was
first
offered
to
Kareena.
There
was
also
a
buzz
doing
the
rounds
that
Katrina
had
replaced
Aishwarya
as
a
brand
ambassador
for
Nakshtra
Diamond
Jewellery
(Rs
4-4.5
crore).
Not
only
this,
it
was
also
said
that
Katrina
snatched
'Barbie'
from
Ash.
Fees*:
1-1.25
crores.
Aishwarya
Rai
Bachchan
became
popular
after
she
appeared
in
a
Pepsi
ad
with
Aamir
Khan.
She
was
previously
endorsing
brands
like
Coca-Cola
and
Nakshatra
Diamond
Jewellery.
She
modelled
for
Swiss
luxury
watch-Longines.
She
is
also
the
face
of
top
international
brand
L'oreal
Paris.
There
was
a
rumour
that
Aishwarya
was
replaced
by
Freida
Pinto,
when
Ash
refused
to
be
a
part
of
L'oreal's
'Happy
New
Year
2011'
campaign.
But
recently,
she
was
seen
representing
L'oreal
Paris
at
65th
Annual
Cannes
Film
Festival.
It
is
also
said
that
Aishwarya
Rai
had
replaced
Sushmita
Sen
as
a
brand
ambassador
for
Kalyan
Jewellers
and
she
will
be
paid
Rs
10
crore
per
year
(2
year
contract).
She
is
estimated
to
make
Rs
4
crore
from
brand
endorsements.
Deepika
Padukone
is
selective
about
her
endorsements
and
believes
in
endorsing
the
brands
which
she
believes
in.
She
endorses
Signature
brand
for
Levis,
Nescafe,
Neutrogena,
Fiama,
Kingfisher
Airlines,
Sony
Cybershot
camera,
Tissot
Watches.
She
has
modelled
for
Liril,
Dabur
Lal
powder,
Close-Up
toothpaste
and
Limca.
Recently,
she
has
hiked
her
endorsement
fee.
A
hair
oil
company
has
signed
her
with
a
whopping
deal
of
Rs
5
crore.
Fees*:
0.5-0.75
crores.
Priyanka
Chopra
is
also
not
behind
the
race
in
endorsing
products.
Few
of
her
endorsements
include:
Lux,
Ponds,
Hero
Honda,
Nokia,
Tag
Heuer,
Asmi
Jewelry,
Levis,
Bru,
Nikon,
Samsung,
Garnier
and
Sunsilk.
According
to
a
study
conducted
in
2008,
it
was
revealed
that
Priyanka
tops
the
list
of
brand
ambassadors
only
after
Shahrukh
Khan.
She
has
set
a
competition
to
actresses
like
Deepika
and
Anushka
in
ad
industry.
Fees*:
0.65-0.75
crore.
Few
other
stars'
Fees*
are:
Anushka
Sharma:
Rs
0.25-0.4
crores
Sonam
Kapoor:
Past
endorsements
have
earned
her
as
much
as
Rs
3
crores
Vidya
Balan:
Rs
0.25-0.5
crores
Genelia
D’
Souza:
Rs
1.25
crores
(Note:
Fees*-
Endorsement
fees/per
day
is
approximate
and
not
fixed.)
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