The Shahrukh Khan-Shirish Kunder fight has been blown out of
proportion. Websites, twitter, TV news channels have all covered
the incident in length providing details of how the fight began,
and how the the so-called brawl became ugly.
Suddenly, the entire nation seem interested in knowing about the
Shahrukh Khan-Shirish Kunder fight. Not to be left behind, Amul too
joined the bandwagon and came up with an extremely witty and
innovative ad campaign that read 'Please Maar Khan!, but maar Amul
butter on bread instead'.