Bollywood, being one of the largest film industries, has witnessed huge number of releases every year. Movies are made based on their expenditure and are categorised into bigger, smaller or medium budget movies. These movies, few years back, were declared hit/flop/average depending on the critics and audiences reactions.
Now times have changed. Every other movie released now is forced to enter the competition of collecting 100 crore at the Box Office and getting into the league of this elite club - 100 crore club. Also, the movies are declared hit based on this! Audience and media along with industry people have accepted and happily welcomed this 100 crore club members.
Let me ask - Why do you watch a movie? Most of them will answer, 'for entertainment of course'. Now the next question is what do you expect from the movie? This definitely depends on your mood.
When we take a look at the list of movies in this 100 crore club (3 Idiots, Dabangg, Bol Bachchan, Yeh Jawaani Hai Deewani, Chennai express, etc.), we can say that majority of audiences love to watch comedy/action with a bit of romance rather than watching a documentary or any other genre.
Click on the slide to know the movies that made it to the list of this elite 100 crore club, and also check out 10 ways to enter this club...
100 Crore Club Members (Movies)
Let's have a look at the movies which joined the club:
Remakes: Ghajini (Rs 115 cr nett), Golmaal (Rs 107 cr), Ready (Rs 122 cr), Singham (Rs 107.8 cr), Bodyguard (Rs 148 cr), Agneepath (Rs 125 cr) and Rowdy Rathore (Rs 133 cr).
Comedy/Action: 3 Idiots (Rs 202.57 cr), Don 2 (Rs 110 cr), Dabangg (Rs 140 cr), Housefull (Rs 113.88 cr), Bol Bachchan (Rs 101 cr), Ek Tha Tiger ( Rs 199 cr), Dabangg 2 (Rs 155 cr), Race 2 (Rs 106.9 cr), Son Of Sardar (Rs 105.03 cr) and Chennai express (Rs 222.65).
Other genre: Ra.One (Rs 115 cr), Barfi (Rs 120 cr), Jab Tak Hai Jaan (Rs 123 cr), Yeh Jawani Hai Dewaani (Rs 190.03 cr) and Bhaag Milkha Bhaag (Rs 104 cr).
(Note: The figures are based on the speed the movie crossed Rs 100-crore net mark in India.)
Click on the next slides to know the 10 ways to get into 100 Crore Club
10 Ways To Enter 100 Crore Club: Khans
The first way of getting into this league of 100 crore club is Khans! Any Khans in the movie, it is a definite hit, especially Salman and Shahrukh Khan.
Salman, who has many hits to his credit, has already proved himself to be the King of Box office.
Any movie made by Shahrukh also gets into this list!
Though Aamir Khan created history by being the first person to enter this club, he was unfortunate this time as his recent movie Talaash couldn't join the club.
Big Banner Movies/Rohit Shetty
The second way of entering into this club is through Big Banners. The movies, made under these big banners - Yash Raj (Ek Tha Tiger/Jab Tak Hai Jaan), Dharma Production (Yeh Jawani Hai Deewani), Red Chillies Entertainment, UTV Motion Pictures, Eros International, Excel Entertainment and many more, have chances of entering this 100 crore club.
Rohit Shetty has become the boss of this 100 crore club, with his recent Chennai Express smashing all records in short time. Apart from Chennai Express, his others movies which are already in the list are: Golmaal 3, Singham and Bol Bachchan. So hire Rohit Shetty and you will surely be in this club.
Most Talked About Pairs
The other way is by casting the most talked about pair. Any controversial pair or the pair who have recently broken up and are not in their talking terms can be convinced and cast in the movie, and there you go with a smashing hit.
Ranbir Kapoor-Deepika Padukone: After Deepika made a controversial statement on Koffee with Karan, Ranbir's family was upset with Dippy, and it almost seemed like they will never get together. But what we see... a movie with Ayan Mukerji and the result you all know.
Other couples and their movies: Kajol-Shahrukh in My Name Is Khan, Salman-Katrina Kaif in Ek Tha Tiger, and SRK and Priyanka Chopra in Don 2?
Controversies can be created before or after the movie release. The first to get into controversy in this club was the first member itself - 3 Idiots. The movie was in news for not giving opening credit to Chethan Bhagat.
Ghajini: There were three controversies, one being that of the Madras High Court which had put on hold the release after a copyright violation suit, that was filed by the producer of the original Tamil version. Other controversy was when a person complained that the phone number was leaked as Aamir inked it on his hand in the promo poster, and the third, the poster being copied from Hollywood movie Incredible Hulk.
My Name is Khan: The airport (Newark Airport in New Jersey) controversy, where Shahrukh was questioned for an hour because of the name and religion.
Easy way out! A movie is remade from other languages movies, with small changes in the script to suit the native audience.
AR Murugadoss' Ghajini, which starred Aamir Khan, was a remake of Tamil movie with the same name by the same director, which starred Surya.
Bodyguard: Directed by Siddique starring Salman Khan and Kareena, was remake of Malayalam movie of same name of the same director, which had Dileep and Nayantara.
If the movie is a comedy or action or a mixture of both genre, with a tinge of romance, then it has the possibility of becoming a hit.
Bodyguard: Action, Barfi: Romantic comedy-drama, Rowdy Rathore: Action comedy, Bol Bachchan: Romantic action comedy, Son Of Sardar: Action comedy.
If the script is simple, then beautiful exotic locations - may be songs shot abroad - can make the movie enter the list of 100 crore club. Karan Johar's Yeh Jawani Hai Deewani was shot in few beautiful exotic locations. The movie also had a wedding backdrop!
Item Songs/Special Appearance
An item song by a hot actress or a special appearance may play a major role in making the film a hit in some or the other way a hit.
Agneepath had an item song 'Chikini Chameli' by Katrina Kaif. Ra.One had cameo appearances by Rajnikanth, Sanjay Dutt and Priyanka Chopra. Not to forget, '1 2 3 4 get on the dance floor' by Priyamani, from Chennai Express. The movie also had a song 'Lungi dance' dedicated to Rajinikanth.
Extensive Promotions And Marketing
These two should be learnt from Shahrukh Khan. He promotes his films extensively and make most of the money there itself. Ra.One is best example for this. Agree?
Not only SRK, nowadays the whole cast of the film goes promotional spree. They make their appearances on Reality Shows and serials on televisions or even in Malls.
This is the last way, but should not be taken lightly as audience also loved good script. 3 Idiots, Barfi and Bhaag Milkha Bhaag are good examples for this.
Forthcoming Movies: Hit Or Miss
Shudh Desi Romance: Yash Raj Banner
Grand Masti: Comedy
Which movie will make it to this elite club of 100 crore at Box Office. Choice is yours!