The Coca Cola - NDTV 'Support My School' campaign raised pledges worth Rs 13.6 crore towards the revitalisation of 272 schools across India via a telethon led by cricket legend Sachin Tendulkar and Bollywood actress Aishwarya Rai Bachchan.
Campaign Ambassador Aishwarya Rai Bachchan said, "Joining the Support My School Team on this platform today truly gives me great pleasure. I believe Education is immensely Invaluable, Essential and the most Empowering gift we can give the children of our Country. Every child deserves the best of opportunities to grow and prosper... Every girl needs to recognise that she herself is a beacon of hope and has the potential to influence her future. And I understand and recognise, for this to be possible, these opportunities have to be made available to our children."
"In a vast country like India, there are many and varied challenges one faces while working with diverse rural and semi-urban communities. Individually, we may not comprehend these challenges, but collectively we are much stronger! And the overwhelming response to this campaign this time has proven that! With 272 schools and counting, the second season of Coca-Cola NDTV Support My School is spreading the joy of learning amongst the children of our country," Mrs Rai Bachchan added.
The second edition of the 'Support My School' telethon, held at Yash Raj Studios in Mumbai was kicked off by Coca-Cola India & South West Asia president and CEO Atul Singh, NDTV India CEO Vikram Chandra, campaign ambassador Sachin Tendulkar and Aishwarya.
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