Chennai Express Is Unstoppable

Despite average reviews from film critics, Chennai Express has been doing tremendously in the Box-Office. The audiences are enjoying this full-fledged family entertainer. The makers of the movie don't have to go by any reviews for this one. With Shahrukh Khan and Deepika Padukone in all new avatars, this romantic comedy fell into the 100 crore bracket in the first weekend itself. We wonder where else, it is headed to!

Even before Chennai Express released, SRK had described it as a family entertainer and everyone who watched the movie too thinks the same. The film halls are not filled with adults alone but everyone including children.

All the promotion spree even during the ramadan fast has worked out perfectly for the Chennai Express team. "The film maintained it on the second and the third day, which shows how well it is being accepted and loved by the audiences. This is the only reason why it has successfully created a new benchmark at the box office and will continue to do so," said Garav Varma, director, India Theatrical Distribution, Disney UTV.

The masses are surely loving the film. "It's an archetypal Rohit Shetty film with lots of fun. You can't expect his films to pique your intellect, can you? It's for the masses and I'm sure they are loving it." said a blogger.

Fans are going crazy with this blockbuster movie. As the week has already begun, theatres continue to do well with Chennai Express racing ahead. "I think it's superb movie, which for the first time the director has attempted to make a fusion movie of Tamil and Hindi. It is full of comedy, emotion which we love. Hats off to SRK and Rohit shetty."

(IANS)

Have a look the slide show for details on this Big Blockbuster.

SRK Needed This Hit

Chennai Express was crucial to Shah Rukh as his last few releases like Ra.One and Jab Tak Hai Jaan failed to live up to the expectations of the viewers as well as the distributors.

The Film's Everywhere

The film hit over 3,500 screens in the country and about 800 screens abroad, including seven unconventional markets - Peru, Morocco, Germany, Switzerland, Austria, France and Israel.

Promotion Spree

From appearances on TV shows to launching a game prior to the movie's release, the makers of Chennai Express did everything to hammer it into everyone's mind. And this has paid rich dividends.

100 Crore Already

This action comedy was made at a budget of Rs.70 crore. It has already earned way more than the investment. Chennai Express earned Rs. 6.75 crore from Thursday previews in India and on opening day, Aug 9, Rs.33.12 crore. It pulled in Rs.28.05 crore on Saturday and Rs. 32.50 crore on Sunday. The total amounted to Rs. 100.42 crore net in India.

Hurdle

The Chitrapat Sena, the film wing of the Maharashtra Navnirman Sena, threatened to disrupt and stop its release as it reportedly attempted to remove ongoing popular Marathi movies from single-screen cinemas in the state.

Making History

Be It Criticism or hurdles, Chennai Express does not have a have a red chain to pull. The film is racing ahead at the box office and restrengthening Shah Rukh's position, which got a blow after the debacle of his last few films.