Despite average reviews from film critics, Chennai Express has been doing tremendously in the Box-Office. The audiences are enjoying this full-fledged family entertainer. The makers of the movie don't have to go by any reviews for this one. With Shahrukh Khan and Deepika Padukone in all new avatars, this romantic comedy fell into the 100 crore bracket in the first weekend itself. We wonder where else, it is headed to!
Even before Chennai Express released, SRK had described
it as a family entertainer and everyone who watched the movie too
thinks the same. The film halls are not filled with adults alone
but everyone including children.
All the promotion spree even during the ramadan fast has worked
out perfectly for the Chennai Express team. "The film
maintained it on the second and the third day, which shows how well
it is being accepted and loved by the audiences. This is the only
reason why it has successfully created a new benchmark at the box
office and will continue to do so," said Garav Varma, director,
India Theatrical Distribution, Disney UTV.
The masses are surely loving the film. "It's an archetypal Rohit
Shetty film with lots of fun. You can't expect his films to pique
your intellect, can you? It's for the masses and I'm sure they are
loving it." said a blogger.
Fans are going crazy with this blockbuster movie. As the week
has already begun, theatres continue to do well with Chennai
Express racing ahead. "I think it's superb movie, which for
the first time the director has attempted to make a fusion movie of
Tamil and Hindi. It is full of comedy, emotion which we love. Hats
off to SRK and Rohit shetty."
Have a look the slide show for details on this Big
SRK Needed This Hit
Chennai Express was crucial to Shah Rukh as his last few
releases like Ra.One and Jab Tak Hai Jaan failed
to live up to the expectations of the viewers as well as the
The Film's Everywhere
The film hit over 3,500 screens in the country and about 800
screens abroad, including seven unconventional markets - Peru,
Morocco, Germany, Switzerland, Austria, France and Israel.
From appearances on TV shows to launching a game prior to the
movie's release, the makers of Chennai Express did
everything to hammer it into everyone's mind. And this has paid
100 Crore Already
This action comedy was made at a budget of Rs.70 crore. It has
already earned way more than the investment. Chennai
Express earned Rs. 6.75 crore from Thursday previews in India
and on opening day, Aug 9, Rs.33.12 crore. It pulled in Rs.28.05
crore on Saturday and Rs. 32.50 crore on Sunday. The total amounted
to Rs. 100.42 crore net in India.
The Chitrapat Sena, the film wing of the Maharashtra Navnirman
Sena, threatened to disrupt and stop its release as it reportedly
attempted to remove ongoing popular Marathi movies from
single-screen cinemas in the state.
Be It Criticism or hurdles, Chennai Express does not
have a have a red chain to pull. The film is racing ahead at the
box office and restrengthening Shah Rukh's position, which got a
blow after the debacle of his last few films.