While Chennai Express has been racing ahead in the Box-Office, Once Upon A Time In Mumbaai Dobara (OUATIMD) has been receiving average collections. Both the movies released a week apart from each other and this has lead to a stiff competition for the two.
While Chennai Express had a huge release on Eid, August 8, OUATIMD which released on India's Independence Day has been doing decently in the Box-Office. The latest news is that Chennai Express has crossed 171 crore at the Box-Office.
One of the main strategies that has worked for Chennai Express is the aggressive promotional activities by Shahrukh Khan and the team. This has definitely grabbed eyeballs like never before. The team of Once Upon A Time In Mumbaai Dobara did their bit of promotions before the release of the film but this has not taken the movie very far.
Even after breaking many records in the B-Town Box-Office, Chennai Express doesn't stop. SRK is still seen at various places promoting his movie. On the other hand, we have OUATIMD's lead actor Akshay Kumar, who has already left to Bangkok and with his movie behind. Looks like the actor is okay with the average collections and doesn't want to go on a promotion spree like Shahrukh Khan.
Have a look at the slide show for differences between Chennai Express and OUATIMD.